black media

LAST WEEKREVIEW: WHAT DID WE DISCUSS?

RADIO

HISTORYFORM

ATS

› News, Talk, Sports› Country› Contemporary Hit Radio

(CHR)› Adult Contemporary› Rock and Alternative› Urban Music› Jazz and Classical

› Oldies, Adult Hits

› Spanish and Latin› World Music› Religious› Public Government,

Community› College › Children’s Ethnic

Brokered

RADIO:The Pulse of Black America

MONIQUE R. WINGARDMDIA 843

NOVEMBER 9, 2010

Role of Public Affairs Journalism

Provider of information to different audiences

Forum to reflect and bring in different views (including those under-represented)

An inclusive platform for public discussion

Scrutiny –holding all power-holders to account

ROLE OF BLACK RADIO Raise Awareness

› Civil Rights Movement Mobilize

› Voter Registration Drives Create and sustain a sense of

community› Airwaves could not be segregated

Common Radio Phrases

“Don't take 16th Street because of a real bottleneck.”

“A big party at Kelly Ingram Park…”

“Be sure to bring your toothbrush.”

Of the Civil Rights Era

RADIOPIONEERS and POWER BROKERS

PERCY SUTTON

WBLS 1975 Urban Adult Contemporary 107.5 FM 1190 AM (WLIB) Inner City Broadcasting Corp. Rap is often not a supported genre

STEVE HARVEY MORNING SHOW WENDY WILLIAMS FRANKIE CROCKERPAUL MOONEY

WOL – AM

CATHY HUGHES

• KOWH• Lecturer at Howard University• General Manager of WHUR - FM• Vice President and General Manager of WYCB Radio

• Founder of Radio One and TV One• Minority owner of BET industries• 52 Radio Stations• 17 Urban Markets

TOM JOYNER “The Fly Jock” KKDA-FM (Dallas) WGCI-FM (Chicago) 1994, Tom Joyner Morning Show Similar themes of early Black Radio

› Voter Registration› “Take a Loved One to the Doctor Day”› Over $55 Million for HBCU’s

FUTURE OF BLACK MEDIA Online/Blog Talk Radio Social Media Surplus in Syndication and Morning Shows

› D.L. Hughley› Steve Harvey› Rickey Smiley› Michael Baisden

Satellite Radio› The Power/Sirius Power 820

Increase in Religious Format› Yolanda Adams Morning Show› CoCo Brother Live

HR848: Perform

ance Tax Bill

SUPPORTOPPOSE

John Conyers, Jr. (D–MI) Sheila Jackson (D-TX) Taxes radio stations NAACP Endorsed

Cathy Hughes Clear Channel Reality Radio Cut programming Cut formats

HR848: WHERE DO YOU STAND?

As future journalists and broadcasters it is imperative that you: › Begin to find your voice› Make informed statements/decisions› Have an opinion that is supported by facts

BE AN ADVOCATE!

CLASS ASSIGNMENT Continue research on HR848

› Utilize resources uploaded to Blackboard to conduct research

Next Class – Prepare to Debate› Mock Congressional Hearing› Congress & Artists VS. The Radio Industry

Group Audio Project › 3 minute radio spot explaining your

position

NEXT LECTURENational Public Radio

Created in 1970 Privately and publicly funded non-profit Studios in Washington, D.C.

› 30 employees› 90 public radio stations

Public Broadcasting Act of 1967

It announces to the world that our Nation wants more than just material wealth; our Nation wants more than a “chicken in every pot.” We in America have an appetite for excellence, too. While we work everyday to produce new goods and to create new wealth, we want most of all to enrich man’s spirit. That is the purpose of this act.

- President Lyndon B. Johnson