business communities 2.0

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BUSINESS  COMMUNITIES  2.0

Aravinth KumarasamyFounder Director

www.sambaash.com

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Social  Communi7es  Enhance  Personal  Lives

Business  Communi7es  Enhance  Livelihoods

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>  Topics

Needs

Types

Segments

Focus

Progression

Examples

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>  NeedsCreate  &  Foster  an  on-­‐line  environment

Extend  web  presence  of  Corporate  OrganisaHons

Leverage  collecHve  wisdom

Connected  to  groups  in  industry  /  domain  areas

Enable  collaboraHve  economy

Understand  behavioural  paLern  of  communiHes      

-­‐professionals  for  the  beLerment  of  the  professionals  and  their  end-­‐customer/s

-­‐for  individual  and  community  benefits

-­‐Need  of  business  community  individuals  &  insHtuHons  to  maximize  revenue  potenHal  through  enhanced  consumer  service

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>  Segments

 MNC  Government  Organiza7ons  

 Academic  Research

 Professional  Trade

 Agencies  Independent

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>  FocusCommuni7es  of  Prac7ce    connect  professionals,  businesses    and  influencers  around  a  profession.

Employee  Communi7es    connect  employees  for  collaboraHon  &  enable  knowledge-­‐sharing.

Partner  Communi7es  connect    partners  &  distributors  for  collaboraHon  and  constant  contact

Idea7on  Communi7es:  to  solicit  product,  service  and  process  improvement  ideas  from  employees,  partners,  customers  and  influencers.

Research  Communi7es  to  idenHfy  trends  and  user  behaviour  related  to  industry  or  products.

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>  Needs  and  Roles  of  Professionals

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>  Progression

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>  Examples

SERMOProfessional  Community  

DELL

Customer  Community  

sixdegrees.asiaIndustry  Community  

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Professional  Community  :  SermoSermo  is  the  largest  online  community  of  physicians  in  the  USA,  where  MDs  

naHonwide  discuss  drugs  and  devices,  exchange  clinical  insights  and  collaborate  on  difficult  cases.  

Sermo  enables  access  to  a  physician  community  that  spans  68  specialHes.

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Corporate  Community  :  DELL

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Industry  Community  :  Sixdegrees.asia

For Creative and Media Talent & Professionals• The network that provides the best

access to resources, services and opportunities in Singapore and beyond

For Businesses• The most informed, comprehensive

access to talent & professionals in the Creative Industries across Singapore

BusinessesResources

Talent

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Community  Network  :  Sixdegrees.asia

AnimaHon

ProducHon  &  Technical

Film  &  Video

MusicDesign

Gaming

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Thank  You

aravinth.kumarasamy@sambaash.comwww.sambaash.com