callie jones digital portfolio

CALLIE JONESSOCIAL MEDIA PORTFOLIO

SINGLE COLUMNCAREER EXPERIENCE

ü Create, curate, and manage social media pages for clientsü Post content across multiple social and digital platformsü Develop monthly content calendarsü Monitor accounts through Hootsuite, Sprout Social and NUVIü Incorporate social media analytics into development of strategies

and content

SINGLE COLUMNSPECIALITIES• Social media strategy• Social media management•Project management• Social media instruction & public speaking•Google Analytics

SINGLE COLUMN

FacebookTwitterInstagramSnapchatLinkedInPinterestGoogle+YouTube

AREAS OF EXPERTISE:SOCIAL MEDIA MARKETING

ANALYTICSGoogle AnalyticsGoogle AdWordsHootSuiteSprout SocialNUVI

CLIENTS:• UNIVERSITY OF OKLAHOMA

POLICE DEPARTMENT• CRIMSON GUARDIAN• MARRIOTT AT NCEDCONTENT CALENDARS FOR:• OU MEN’S BASKETBALL• MISS RODEO USA• FATHOM IMPACT TRAVEL

LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION

WHAT WAS IT?

• An original German-style Pilsner brand created by digital and creative team members

• Creatively complete with full packaging, logos, a slogan, print ads, a commercial spot, guerilla campaign and social media calendar

Placed 1st in the competition after presenting to a panel of judges and again to the agency

DIGITAL

PROCESS: The team used five platforms to establish a following of active consumers who align with the brand and enjoy great beer and an environmentally sustainable lifestyle.

LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION

DIGITAL STRATEGY: To create awareness with relevant and engaging content that connects the brand’s great taste with sustainable design.

Snapchat

SOCIAL MEDIASCREENSHOTS AND ANALYTICS

!

SINGLE COLUMN

Responsibilities: ü Write copy for both platformsü Create bi-weekly content calendarsü Utilize Sprout Social and NUVI for social media

analyticsü Evaluate app’s activations and insights to

optimize and increase downloadsü Collaborate with the video team on social

video concept that best aligns with the client strategy

OUPD: CRIMSON GUARDIANPLATFORMS MANAGED:

Crimson Guardian is a mobile application designed to give OU students the ability to improve the safety of their community immediately with three major functions:

1. Trusted Guardians are given permission to watch over users

2. Safety Timer: allows Guardians to monitor user’s status and location and receive notification if timer expires

3. Anonymous Location-based Tips: Users report suspicious activity and send in tips to authorities

SOCIAL MEDIA CONTENTOUPD: CRIMSON GUARDIAN

2,138

781,038

REACTIONS, COMMENTS & SHARES

VIDEO VIEWS

PEOPLE REACHED

TONE: Informative, humorous, inviting and protective

SINGLE COLUMN

Feb 15-March 14

SINGLE COLUMNMARRIOTT AT NCEDPLATFORMS MANAGED:

69,315

1,781

5%

Reach:People talking about this:Engagement:

SINGLE COLUMN MARRIOTT AT NCEDNorman the Elf campaign

November 30 - December 25, 2015

FACEBOOK.COM/CALLIEJONESS

TWITTER.COM/CALLIEJONESS

(817)-271-7535

CALLIEJO93@GMAIL.COM

LINKEDIN.COM/IN/CALLIEJO93

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