callie jones digital portfolio

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  • CALLIE JONESSOCIAL MEDIA PORTFOLIO

  • SINGLE COLUMNCAREER EXPERIENCE

    Create, curate, and manage social media pages for clients Post content across multiple social and digital platforms Develop monthly content calendarsMonitor accounts through Hootsuite, Sprout Social and NUVI Incorporate social media analytics into development of strategies

    and content

  • SINGLE COLUMNSPECIALITIES Social media strategy Social media managementProject management Social media instruction & public speakingGoogle Analytics

  • SINGLE COLUMN

    FacebookTwitterInstagramSnapchatLinkedInPinterestGoogle+YouTube

    AREAS OF EXPERTISE:SOCIAL MEDIA MARKETING

    ANALYTICSGoogle AnalyticsGoogle AdWordsHootSuiteSprout SocialNUVI

    CLIENTS: UNIVERSITY OF OKLAHOMA

    POLICE DEPARTMENT CRIMSON GUARDIAN MARRIOTT AT NCEDCONTENT CALENDARS FOR: OU MENS BASKETBALL MISS RODEO USA FATHOM IMPACT TRAVEL

  • LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION

    WHAT WAS IT?

    An original German-style Pilsner brand created by digital and creative team members

    Creatively complete with full packaging, logos, a slogan, print ads, a commercial spot, guerilla campaign and social media calendar

    Placed 1st in the competition after presenting to a panel of judges and again to the agency

  • DIGITAL

    PROCESS: The team used five platforms to establish a following of active consumers who align with the brand and enjoy great beer and an environmentally sustainable lifestyle.

    LINDSEY + ASP BUILD-A-BEER-BRAND COMPETITION

    DIGITAL STRATEGY: To create awareness with relevant and engaging content that connects the brands great taste with sustainable design.

  • Snapchat

  • SOCIAL MEDIASCREENSHOTS AND ANALYTICS

    !

  • SINGLE COLUMN

    Responsibilities: Write copy for both platforms Create bi-weekly content calendars Utilize Sprout Social and NUVI for social media

    analytics Evaluate apps activations and insights to

    optimize and increase downloads Collaborate with the video team on social

    video concept that best aligns with the client strategy

    OUPD: CRIMSON GUARDIANPLATFORMS MANAGED:

    Crimson Guardian is a mobile application designed to give OU students the ability to improve the safety of their community immediately with three major functions:

    1. Trusted Guardians are given permission to watch over users

    2. Safety Timer: allows Guardians to monitor users status and location and receive notification if timer expires

    3. Anonymous Location-based Tips: Users report suspicious activity and send in tips to authorities

  • SOCIAL MEDIA CONTENTOUPD: CRIMSON GUARDIAN

    2,138

    781,038

    REACTIONS, COMMENTS & SHARES

    VIDEO VIEWS

    PEOPLE REACHED

    TONE: Informative, humorous, inviting and protective

  • SINGLE COLUMN

    Feb 15-March 14

  • SINGLE COLUMNMARRIOTT AT NCEDPLATFORMS MANAGED:

    69,315

    1,781

    5%

    Reach:People talking about this:Engagement:

  • SINGLE COLUMN MARRIOTT AT NCEDNorman the Elf campaign

    November 30 - December 25, 2015

  • FACEBOOK.COM/CALLIEJONESS

    TWITTER.COM/CALLIEJONESS

    (817)-271-7535

    [email protected]

    LINKEDIN.COM/IN/CALLIEJO93

    CONTACT ME