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Chapter 8-1
Chapter 8
BUSINESS & SOCIETYEthics and Stakeholder Management
Carroll & Buchholtz 6e
Business and Society: Ethics and Stakeholder Management, 6e • Carroll & BuchholtzCopyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved
Prepared by Deborah BakerTexas Christian University
BUSINESS ETHICS and TECHNOLOGY
Chapter 8-2
Benefits of Technology
Human labor easier & safer
Increased productivity
Increased standard of living
Raised life expectancy
Chapter 8-3
Side Effects of Technology
Environmental pollution
Depletion of natural resources
Technological unemployment
Creation of unsatisfying jobs
Example: Automobile 1900
Chapter 8-4
Ethics and Technology
Key IssuesKey Issues
Technological Determinism“What can be developed will be developed”
(without consideration for ethics or side effects)
Technological Determinism“What can be developed will be developed”
(without consideration for ethics or side effects)
Ethical LagSpeed of T. change exceeds speed of
ethical development
Ethical LagSpeed of T. change exceeds speed of
ethical development
Chapter 8-5
Business Ethics & Technology
BiotechnologyBiotechnology
E-CommerceE-Commerce
Computer technologyin the workplace
Computer technologyin the workplace
Information Technology
Information Technology
Chapter 8-6
Issues in E- Commerce Technology
Access (rich vs. poor)
Downloading intellectual property
Invasion of privacy*
Protection of children
Security of personal information
Unsolicited ads
Who do we trust (online scams)?
Chapter 8-7
Invasion of Privacy (via Internet)
Identity theft
Unintentionally revealing information
Fake Web sites
Access to & distribution of information• Article on hospitals accessing credit reports
Victim of spying (employer, spouse, hackers)
Cyberstalking
Sales/ sharing of customer databases.
Chapter 8-8
The Financial Services Modernization Act of 1999 Allowed banks, insurers, brokers to join forces so
consumer can get all services from one company
Convenient but…
We used to have to “opt in” to have personal information used for purposes other than original intent
Now we have to “opt out” (business lobbyists pushed for this).
Government’s Involvement
Chapter 8-9
Proposed legislation to Protect Consumer Privacy
Consumer Online Privacy and Disclosure Act
Online Consumer Protection Act of 2001
Unsolicited Commercial Electronic Mail Act of 2001
Gramm-Leach-Bliley Act
Fair Credit Reporting Act
Children’s Online Privacy Protection Act
Privacy Agenda of the FTC (creation of do-not call list, enforcement against scams, enforcement of telemarketing rules)
Ethical lag- FYI
Chapter 8-10
Business Efforts to Protect Privacy
Ethical leadershipEthical leadership
Privacy policies (“opt-in”)Privacy policies (“opt-in”)
Chief privacy officers•Develop Internet policies
•Assess risk of privacy invasion•Handle customer complaints
•Help firm avoid litigation
Chief privacy officers•Develop Internet policies
•Assess risk of privacy invasion•Handle customer complaints
•Help firm avoid litigation
Chapter 8-11
Employee Surveillance
Monitoring: e-mail, Internet, cell phone, photocopier & fax
Monitoring workers via video camera (secret shoppers)
Online background checks
Tracking badges & GPS.
Why are we doing this?
Consequences?
Do employees have right to privacy or
employers a right to monitor for unethical behavior?Wal-Mart article
Chapter 8-12
Unethical Employee Activities
Engaged in dangerous activities (using T. while driving)
Copied company software for home use
Revealing co. information to competitors (blogs)
Used office equipment to Internet shop or search for job
Accessed private files without permission
Intruded on coworkers’ privacy
Visited porn Web sites.
Chapter 8-13
Cell Phone Issues
Racking up billable hours
Use of cell phones (texting) while driving
• 68% of population admits it
• Employers pressuring employees to work harder
• Accident liability issues: Is company liable?
Chapter 8-14
Biotechnology
BioethicsEthical issues embedded in the use of biotechnology
-Hiring bioethethists
Proceduralism
The use of elaborate protocols to ensure that ethical dilemmas do not arise (informed consent).
-“Leftover” blood use for research
-Use of cadaver parts
Chapter 8-15
Biotechnology
GeneticallyModified Foods
GeneticallyModified Foods
Genetic EngineeringGenetic Engineering
Chapter 8-16
Ethical Issues with Genetic Engineering
Stem cell research(Umbilical cord blood banks)
Stem cell research(Umbilical cord blood banks)
Cloning(Technological determinism)
Cloning(Technological determinism)
Genetic testing & profiling (DNA chips)
(Use in workplace)Genetic testing & profiling (DNA chips)
(Use in workplace)
Chapter 8-17
Issues with GMFs
http://scope.educ.washington.edu/gmfood@
Safety issuesAre consumers informed enough?
Safety issuesAre consumers informed enough?
Labeling issuesMandatory GMO label?
Non-GMO labels popular.
Labeling issuesMandatory GMO label?
Non-GMO labels popular.
Chapter 8-18
For next class
• Read case 24: Firestone and Ford
• What are some of the challenges multinational corporations face when they exist in less developed countries?
• What are some of the actions (strategies) multinational corporations can take to improve international business ethics?
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