christina rawlins

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Mad Men and Women of Advertising Research. Christina Rawlins. Project Director. SLA Conference June 15, 2011. 3 Favorite Resources for Brand Marketing and Advertising Research. Features: Consumer Packaged Goods Product Successes Shopper Behavior Retail Strategies. symphonyiri.com. - PowerPoint PPT Presentation

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Christina RawlinsProject Director

SLA Conference June 15, 2011

Mad Men and Women of Advertising Research

3 Favorite Resources for Brand Marketing and Advertising Research

Features:

•Consumer Packaged Goods•Product Successes•Shopper Behavior•Retail Strategies

symphonyiri.com

Insights: Publications and Reports

New Product Pacesetters

State of the Snack Industry

www.mediapost.com

Features:•Over 50 media, marketing and advertising publications, blogs and e-newsletters.

•Keep up to date on 3 key areas: Online, Media and Marketing or try niche areas like online video.

•Mediapost also publishes research reports and hosts conferences and award shows including the appy awards.

Marketing Daily, Accounts on the Move

Out to Launch: Brands getting frisky

Captain Morgan Rum

AARP – Betty White

VidBlog

RSS Feeds

Features:

•Global Brands•Brand Design Case Studies•Opinion Pieces•Searchable by industry, segment and brand

popsop.com

Case Studies

Weekly Review

Advanced Searching

3 Favorite Resources for Brand Marketing and Advertising Research

symphony iri.com

www.mediapost.com

pospsop.com

Christina RawlinsProject Director

christina.rawlins@interpublic.com

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