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Marcelo Ehalt Brazil Partner Organization Cloud & Managed Services
June 2015
Cisco Visual Networking Index and VNI Service Adoption Brazil & Latin America Forecast Update, 2014–2019
2 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Visual Networking Index (VNI) Global Service Adoption & IP Traffic Growth
Cisco VNI Forecasts are complementary and statistically aligned.
VNI
Service Adoption Forecast
Fixed & Mobile IP Traffic Forecast
FIXED MOBILE RESIDENTIAL MOBILE BUSINESS
3 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2.0 zettabytes is equal to:
• 12X more than all IP traffic generated in 2009 (169 exabytes)
• 30 hours of ultra-HD video per person of the world population
By 2019, global IP traffic will reach an annual run rate of 2.0 zettabytes per year
• One trillion gigabytes
• Approximately 1021 (1,000,000,000,000,000,000,000 bytes)
What is a zettabyte?
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
Establishing the Zettabyte Era
4 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IP Traffic Growth / Top-Line Global IP Traffic will Increase 3-Fold from 2014─2019
23% CAGR 2014–2019
59.9 72.4
88.4 109.0
135.5
168.0
0
20
40
60
80
100
120
140
160
180
2014 2015 2016 2017 2018 2019
Exabytes per Month
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
5 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0
2
4
6
8
10
12
14
2014 2015 2016 2017 2018 2019
Chile (23% CAGR)
Argentina (21% CAGR)
Mexico (29% CAGR)
Rest of LATAM (31% CAGR)
Brazil (19% CAGR)
LATAM IP Traffic Growth / Regions Rest of LATAM has the Highest Growth Rate (31%) from 2014–2019
Exabytes per Month
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
25% CAGR 2014–2019
27%
34%
24%
9% 6%
Grow from 1.9 to 4.4 Exabytes per Month
6 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Drivers
7 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IP Traffic & Service Adoption Drivers
More Devices & Connections
More Internet Users
Faster Broadband Speeds
More Video Viewing
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
By 2019:
2014 2019 14.2 Billion 24.4 Billion
2014 2019 20.3 Mbps 42.5 Mbps
2014 2019 2.8 Billion 3.9 Billion
2014 2019 67% of Traffic
80% of Traffic
IP Broadband Growth Drivers
8 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Brazil IP Traffic & Service Adoption Drivers
More Devices & Connections
More Internet Users
Faster Broadband Speeds
More Video Viewing
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
By 2019:
2014 2019 429 Million 785 Million
2014 2019 8.3 Mbps 19 Mbps
2014 2019 88 Million 134 Million
2014 2019 68% of Traffic
84% of Traffic
IP Broadband Growth Drivers
9 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top Trends
10 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
11 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
12 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Device/Connection Growth by Type By 2019, M2M Connections Will be More Than 40% of Total Connections
0
5
10
15
20
25
30
2014 2015 2016 2017 2018 2019
Other (4.9%,3.6%)
Tablets (3%,4%)
PCs (11%,6%)
TVs (11%,12%)
Non-Smartphones (32%,13%)
Smartphones (15%,19%)
M2M (24%,43%)
Billions of Devices
* Figures (n) refer to 2014, 2019 device share Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
12% CAGR 2014–2019
785.3 million networked devices in 2019, up from 492.7 million in 2014. 32% M2M, 25% Smartphones, 15% connected TVs, 13.6% other phones, 7% PC, 3% tablets
13 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Video Capable Device Growth by Type By 2019, Smartphones More Than 40% of Total Video Capable Devices
0
2
4
6
8
10
12
2014 2015 2016 2017 2018 2019
Other (0.8%,0.3%)
Tablets (7%,8%)
M2M (3%,9%)
PCs (26%,14%)
TVs (26%,27%)
Smartphones (36%,42%)
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
14% CAGR 2014–2019
* Figures (n) refer to 2014, 2019 device share
Billions of Devices
41-45%
14 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Brazil Average IP Traffic Per Device
2014 2019
Wearable Device Smartphone
Tablet
GBs per Month GBs per Month
0.8 3.6
6.3 26.5
24.0 37.8
0.4 3.6
M2M Module
Smartphone
Tablet
Laptop / PC
0.05 0.39
Ultra High Definition TV*
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019 *Note: Includes IP VoD traffic
15 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential , Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
16 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0
2
4
6
8
10
12
2014 2015 2016 2017 2018 2019
IPv6 Capable Mobile Devices
IPv6 Capable Fixed Devices
2.0B
3.7B
1.0B
Global IPv6-Capable Devices/Connections By 2019, 41% of Devices/Connections Will be IPv6-Capable
6.2B
Number of Devices
(B)
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
26% CAGR 2014–2019
360 million IPv6-capable devices in 2019, up from 113 million in 2014 (26% CAGR). 46% of all fixed & mobile networked devices will be IPv6-capable in 2019 (23% in 2014).
17 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0 5
10 15 20 25 30 35 40 45 50
2014 2015 2016 2017 2018 2019
Middle East and Africa (MEA) (106% CAGR)
Latin America (LATAM) (75% CAGR)
Central and Eastern Europe (CEE) (99% CAGR)
Western Europe (WE) (66% CAGR)
North America (NA) (79% CAGR)
Asia Pacific (APAC) (74% CAGR)
Global IPv6 Traffic Growth / Regions By 2019, IPv6 Will Represent 34% of Total Internet Traffic
22.4%
33.7%
11.6%
6.5%
17.9% Exabytes per Month
7.9%
2.6
46
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
77% CAGR 2014–2019
227% - 17x
18 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential , Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
19 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
By 2019, M2M modules will be 43% of total global devices and connections and will account for 3% (4.6 EBs/month) of total global IP traffic.
In Brazil, M2M modules will account for 32% (251.2 million) of all networked devices in 2019.
20 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global M2M Connections / IoE Growth By Vertical By 2019, Connected Home Largest, Connected Health Fastest Growth
-
2
4
6
8
10
12
2014 2015 2016 2017 2018 2019
Other* (38.2% CAGR) Energy (31.9% CAGR) Manufacturing & Supply Chain (8.9% CAGR) Retail (10.5% CAGR) Connected Cities (28.2% CAGR) Connected Health (49.4% CAGR) Connected Car (37.3% CAGR) Utilities (21% CAGR) Connected Work (Ent Mgmnt) (29.4% CAGR) Connected Home (23.1% CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
26% CAGR 2014–2019
Billions of M2M
Connections
*Other includes Agriculture, Construction & Emergency Services
21 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Internet of Everything Increasing Home Connectivity
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019 Note: Globally, there will be 2.2 billion households by 2019
On average, there will be more
than two connected home modules per global
household by 2019
2019 5.0 Billion Connected
Home Modules
2014 1.8 Billion Connected
Home Modules
HVAC and Lighting Systems
Home Security Fire Alarm
Smart Appliances
Child, Pet and Personal Items
Tracking
Printers, Scanners,
Home Routers
Distributed Screens
22 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
23 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
26 33 44 59
80 108
14 17
19 22
24
27
13 15
18
21
24
26
0
20
40
60
80
100
120
140
160
180
2014 2015 2016 2017 2018 2019
Gaming (0.05% , 0.08% ) File Sharing (11.6% , 4.3% ) Web/Data (21.3% , 15.5% ) IP VoD (23.6% , 16.0% ) Internet Video (43.4% , 64.1% )
Global IP Video Traffic Growth IP Video Will Account for 80% of Global IP Traffic by 2019
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
23% CAGR 2014–2019
Exabytes per Month
* Figures (n) refer to 2014, 2019 traffic shares
IP video traffic will grow 3x from 2014 to 2019, 1.2 to 3.7 Exabytes per month. Consumer Internet video traffic will be 84% of consumer Internet traffic in 2019 (68% in 2014).
24 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Video Users/ Subscribers Online & Mobile Video Growing Faster Than Digital TV
1,000
1,500
2,000
2,500
3,000
2014 2015 2016 2017 2018 2019
Online Video ( 7.3% CAGR) Digital TV HH ( 4.9% CAGR)
Mobile Video ( 21.0% CAGR)
Users/ Subscriptions
(M)
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24 27 31 35 40 44 16 22
30 40
54 72
0
20
40
60
80
100
120
140
160
2014 2015 2016 2017 2018 2019
Ultra-High Def (UHD) Video (0.6% , 13.9% )
High Def (HD) Video (38.6% , 53.5% )
Standard Def (SD) Video (60.8% , 32.6% )
Higher Definition Content Impacts Global IP Video Growth Ultra-HD IP Video Will Account for 14% of Global IP Video Traffic by 2019
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
27% CAGR 2014–2019
Exabytes per Month
* Figures (n) refer to 2014, 2019 traffic shares
Ultra HD will be 4.6% of Internet video traffic in 2019, HD will be 39.5% and SD will be 55.9%
26 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
27 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
92
0
20
40
60
80
100
2015
Average Household
Cord-Cutting Household
43
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
GB per Month
Global Cord-Cutting Generates Double the Traffic A Cord-Cutting Household Generates 92 GB per Month in 2015, Compared to 43 GB per Month for an Average Household
28 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
29 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Average Fixed Broadband Speeds Doubling in Speeds From 2014-2019
2014 2019 Global Mbps
BY REGION North America Western Europe
Asia-Pacific
Central & Eastern Europe
Middle East & Africa
Latin America
GLOBAL
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
BY COUNTRY Argentina Brazil Mexico
20.3
21.8 21.8
7.2 23.2
22.2
6.1
42.5
43.7 49.1
16.9 48.9
45.3
14.9
4.4 8.3
14.9 18.6
7.3 19.1
30 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
31 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Surge of Hotspots Globally, there will be 341 million hotspots by 2018 • By 2018, the US leads in total number of hotspots,
followed by China and France • Europe is the “continent of Wi-Fi” with 50% of the
world’s Wi-Fi estate in 2014. By 2018, Asia will lead. • Today, China has 5 times more commercial Wi-Fi
hotspots than any other country • Community Wi-Fi has been driven by Europe and
then North America, but Asia will catch up in 2018
Source: Maravedis Rethink and iPass Inc.
32 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0
20
40
60
80
100
120
140
160
180
2014 2015 2016 2017 2018 2019
Mobile Data (57.3% CAGR) Fixed/Wired (11.4% CAGR) Fixed/Wi-Fi from Mobile Devices (67.5% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (21.1% CAGR)
17%
Global IP Traffic by Local Access Technology By 2019, Two-Thirds of Total IP Traffic Will Be Wireless*
33%
36%
14%
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
23% CAGR 2014–2019
Exabytes per Month
* Wireless traffic includes Wi-Fi and mobile
Fixed/Wi-Fi will be 55% of total IP traffic in 2019, Fixed/Wired will be 31% and Mobile will be 14%.
33 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
34 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Busy Hour vs. Average Hour Internet Traffic Driven by Video, Busy Hour Grows Faster than Average Hour
0
200
400
600
800
1,000
1,200
1,400
1,600
2014 2015 2016 2017 2018 2019
Average Hour
Busy Hour
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
Traffic Rate (Tbps)
31% CAGR
26% CAGR
35 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0
2
4
6
8
10
12
14
Upstream
Other File Sharing Web/Data Cloud Downloads Internet Video
Global Upstream Traffic Upstream is 23% of Bi-Directional Traffic Cloud is 13% of Upstream Internet Traffic
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
Exabytes per Month
36 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI Forecast Update, 2014–2019 Top 10 Networking Trends
1 Continued Shifts in Devices/Connections Mix
2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity
3
4 Service Adoption Trends – Residential, Consumer Mobile, Business
5 Applications Driving Traffic Growth
6 “Cord-Cutting” Analysis – What’s Really Happening?
7 Impact of Accelerating Speeds on Traffic Growth
8 Mobility (Wi-Fi) Continues to Gain Momentum
9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)
10 Network Performance Drives User Behaviors/Data Plans and Caps
M2M Applications Across Many Industry Verticals Drives IoE Growth
37 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
Average Global Internet Bandwidth Usage
Average Traffic per User
2014
16 GB per month
2019
37 GB per month
Future
75 GB per month
Average Traffic per Household
2014
37 GB per month
2019
91 GB per month
Future
150 GB per month
38 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Higher Fixed Speeds Enable Greater Video Consumption Video Behaviors are Consistent Across Multiple Countries
-
500
1,000
1,500
2,000
2,500
3,000
- 10 20 30 40 50 60 Fixed Broadband Speeds (Mbps)
Video Minutes per Viewer
Linear (Video Minutes per Viewer)
Indonesia
India
Argentina Italy
Mexico
Brazil
Australia
Chile
Russia
Canada
U.K.
Japan
Germany
China
New Zealand
France
Spain
U.S.
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
Video Minutes
per Viewer
39 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Faster Networks Enable Better Experiences
35% of fixed bb connections by 2019
Online Video (HD movie download)
22 minutes (UHD movie download)
2 hours
10 Mbps
13.5% of fixed bb connections by 2019
Online Video (HD movie download)
9 minutes (UHD movie download)
48 minutes
25 Mbps
10.7% of fixed bb connections by 2019
Online Video (HD movie download)
4.5 minutes (UHD movie download)
24 minutes
50 Mbps
40 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Conclusion
41 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI Global IP Forecast, 2014–2019 Key Takeaways / Summary
IP Traffic By 2019, global IP traffic will reach 168 EBs/month (2.0 ZBs/year), and 4.4 EBs/month (53 EBs/year) in Brazil.
Mobile Traffic By 2019, 14% of IP traffic will be carried over cell networks in Brazil and globally.
Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 52% IP traffic globally and 55% in Brazil.
IP Video Traffic By 2019, over 80% of the world’s IP traffic will be video. In Brazil it will represent 84% (65% in 2014).
Broadband Speeds By 2019, in Brazil the average fixed broadband speed will more than double (8.3 Mbps to 19 Mbps).
Devices/Connections By 2019, the number of of devices per capita will be 3.2 globally and 3.7 in Brazil.
Global Internet Users By 2019, there will be 3.9 Billion global internet users, representing 51% of the global population.
Source: Cisco VNI Global IP Traffic Forecast, 2014–2019
Brazil Internet Users By 2019, in Brazil there will be 134 million total Internet users, 64% of population (88 million in 2014).
42 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI Web Sites
• Press Release • White Papers / FAQs
• Cisco VNI Web-based Tools / Free Apps
IP Traffic Forecast inquiries: traffic-inquiries@cisco.com Service Adoption Forecast inquiries: traffic-inquiries@cisco.com
IP Traffic Forecast: http://www.cisco.com/go/vni Service Adoption Forecast: http://www.cisco.com/go/vnisa
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