coalition building via social networking

Coalition Building via Coalition Building via Social NetworkingSocial Networking

Hilary Meister, BS

Overview

What is social networking? How social networking has evolved Why social networking is important for

coalition growth Social Networking Sites Keys to Success

The Social Networking The Social Networking PhenomenonPhenomenon Social networking is the use of special

processes and technologies to support the discover, formation and maintenance of personal and professional relationships.

Are you utilizing a social network? In person (face-to-face) At work (e-mail) At home (website)

Source: 2006 by Dennis D. McDonald (email: ddmcd@yahoo.com)

The World is Changing…

From hierarchies to…

Networked hierarchies

Source: 2006 IBM Corp

Social Networking is Important!

DiscoverConnectShareExecute

Source: 2006 IBM Corp

Social Networking is Important!

Associations exist to serve their members.

Members join associations for several reasons.

Using Social Networking increases member: Perception of association

membership value. Likelihood of introducing new

members to the association.Source: 2006 by Dennis D. McDonald (email: ddmcd@yahoo.com)

Real-Time Business

Presence Everywhere Integrated Collaboration Real-Time Platform Advanced Organization

Collaboration

Source: : 2006 IBM Corp

Your Coalition’s Your Coalition’s Networking SiteNetworking Site

Determine your worksite policy on social networking sites

A critical step is to understand which of your members is on what network and how they value it.

Determine what the goal of your site is.

Appoint a coalition member to manage the site and report activity to the coalition

Social Networking Site Social Networking Site PopularityPopularity

Networking Site

Regular users who log on at least once

a month

Average Age

Value of Site to Users

Facebook 78 million 34 75%

MySpace 67 million 29 65%

Twitter 17 million 33 12%

LinkedIn 11 million 36 30%

Source: Anderson Analytics, “Social Network Service (SNS) A&U Profiler,” provided to eMarketer, July 13, 2009

Who’s on What Site and Who’s on What Site and Why?Why?

Facebook is a social utility that connects people with friends and others who work, study and live around them.

People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

A web site service that lets users send short text messages up to 140 characters in length from their cell phones or computers to a group of people.

MySpace users invite “friends” who can create their own MySpace pages and so on, providing a chain of friends.

MySpace is also used by people to champion their talents.

The purpose of LinkedIn is to allow registered users to maintain a list of contact details of people they know and trust in business.

LinkedIn allows users to join or create groups to establish new business relationships.

Keys to Success

It’s About Member Engagement It’s Long-Term It Take Effort It Takes Trust

In Summary… The world is changing from

hierarchies to network hierarchies. Social networking is important for

coalition growth. Determine what social networking fits

your coalition best. Engage your coalition

Hilary MeisterPublic Health Educator

Sedgwick County Health Departmenthmeister@sedgwick.gov

(316) 660-7198

Questions?