coca-cola freestyle

Canadian Launch Campaign

The Team

Angel Tse Alice MengCaleb Homewood

Lydia WuMargaret Lu

Canadian Launch Campaign

Canadian Launch Campaign

cCampaign c cTarget Market Promotion Mix Implementation

•Television

•Online

•On-site

c

Target Market

13 to 35 yr. olds

cCampaign cTarget Market Promotion Mix Implementation

3-Pronged Promotional Mix

c

TV

cCampaign cTarget Market Promotional Mix Implementation

c

Online

cCampaign cTarget Market ImplementationPromotional Mix

How Will

Choose?

c

On-site

cCampaign cTarget Market ImplementationPromotional Mix

Implementation Timeline

c c

Implementation

cCampaign Target Market Promotion Mix Implementation

Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

Online Nation-Wide (Continuous)

TV Kitchener-Waterloo Beta Test

Golden Horseshoe

Western Canada

Quebec & Maritime Provinces

On-site Kitchener-Waterloo Beta Test

Golden Horseshoe

Western Canada

Quebec & Maritime Provinces

Product Launch Kitchener-Waterloo Beta Test

Golden Horseshoe

Western Canada

Quebec & Maritime Provinces

How will YOU choose?