codirect - oktopost case study
Post on 19-May-2015
9.636 Views
Preview:
DESCRIPTION
TRANSCRIPT
For B2B Social Marketing ProfessionalsCoDirect Customer Case Study
Company Background
CoDirect is a consulting agency established in 2013, primarily targets local businesses operating in the Flemish area of Belgium
The company advises, trains and implements business and online marketing strategies for small and medium-sized enterprises
CoDirect, which is the 1st Belgian company to use Oktopost, also manages social media marketing campaigns for some of its customers
Social Media Objectives
Thought Leadership Brand Awareness Lead GenerationThrough social media
marketing, particularly LinkedIn, CoDirect aimed to establish its expertise as a thought-leader in the Belgian marketing consulting space.
As a small and new local business, CoDirect needed to quickly and effectively spread the word about its brand and specific service offering.
The company sought to generate leads for itself - primarily for its training sessions, and for clients’ social media campaigns.
Marketing Challenges Faced by Small B2Bs
Key Challenges
As a two-person team, CoDirect has limited time and manpower to devote to social media marketing. The team looked for a solution that would let
them schedule posts weeks in advance.
Limited Time and Resources Ease-of-Use
Measuring What Matters Targeted Marketing
The company needed a user-friendly tool for social media posting and
engagement. Also, it looked for a tool that it could easily train clients to use for their own social media marketing.
CoDirect had tried other platforms before, but had a difficult time finding
a B2B-focused marketing tool that focused on LinkedIn, and LinkedIn
Discussion Groups in particular.
To maximize its resources, CoDirect sought a solution that could provide in-
depth social analytics, such as conversions, to understand the real
business value of its social activities.
As a small business looking to grow, CoDirect sought a cost-effective solution for managing its social media marketing efforts – something that clients would
likewise find beneficial and easy to use.
Comprehensive B2B Social Media Marketing
Manage all of your social profiles, company pages and discussion groups using one robust platform.
Create social posts in advance, and automatically save all of them for easy scheduling access and future re-use.
Distribute content on a large scale, across multiple social networks, profiles and groups – in just a few clicks.
Engage with users via one inbox from which you can receive and respond to messages for any network.
Measure your results on every level, from account down to message, and track clicks, conversions, engagement.
Oktopost: Designed for Marketing Agencies
As a marketing and consulting agency, CoDirect was able to leverage unique Oktopost features designed to handle multiple social media accounts.
Single Log-In Consolidated Billing Client Access In-Depth Reporting
Access all of your clients’ accounts
from one convenient log-in
screen
Streamline your payments with one
comprehensive billing plan
Provide clients with access to their unique
campaigns and performance
Access analytics on any level,
from accounts, to campaigns
and messages.
As a B2B company, CoDirect understood that content marketing was the key to generating new leads.
The company sought to distribute original blog posts, curated content, and promote workshop registration
in the least time-consuming way possible.
Using Social Media to Generate Leads
In October 2013, CoDirect launched an Oktopost campaign to promote a free (in-person) 3-session Social Media Marketing Workshop
The workshop highlighted why B2Bs need social media, introduced best practices for posting, and recommended marketing tools
Once the landing page was created, CoDirect implemented a conversion pixel to track registrations and created social media posts that included a link to the sign up form
CoDirect’s workshop campaign targeted small and mid-sized businesses, mostly via posts on LinkedIn Groups and Twitter
CoDirects’ Results: Fully Booked Workshops
Using Oktopost for its social media marketing campaigns, CoDirect fully booked each one of its 3 social media workshop sessions!
99 Posts236 Clicks99 Conversions
SMBs often think that social media is mainly for enterprise organizations with dedicated resources, but Oktopost makes social media marketing success a reality
for small businesses like us. Rudi Meylemans, Partner at CoDirect
Spotlight on Time-Saving Features
Social Inbox Bookmarklet
Message Assets Autoposter
Receive and respond to post comments from
any network, right from the interface
Share any content without ever
having to leave the webpage you’re
currently browsing
Create and save all of your
messages ahead of time for any social channel
Schedule posts across multiple
networks, profiles and groups in
minutes
Key Takeaways
Target the Right Networks
Drive Traffic to Your Website
Measure Your Results
CoDirect knew most of its prospects were primarily active on LinkedIn Discussion Groups and Twitter, so that’s where the company invested the most resources.
Whether promoting a live training session or a new original post, almost all of the links included in posts ultimately drove users to CoDirects’ website
Why guess which networks and groups are driving the best results? Use analytics – particularly conversions – to see which posts resonate best with target audiences.
Oktopost: Socially Driven B2B Marketing
Using Oktopost enabled the company to manage social media activities for itself and its clients from one interface and track the results – allowing them
to actually see the true business value of social media campaigns.
As a user-friendly and cost-effective platform, Oktopost was an ideal solution for a small consulting and marketing agency such as CoDirect.
Thanks!
Questions? Feel free to contact us: @Oktopost or find us on Facebook
Find out more about how Oktopost can help your business.
top related