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Post on 19-Jul-2015
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New Media
Over 100 official websites
100,000 tweets daily, approx. a tweet per second
#Mightywings garnered 10,000 posts
about 3,750,000 results
Types of Information
Visual GraphicsFilms/DocumentaryNews/News articles
Who produces the
information?
Gained AttentionDeals and FreebiesComplaintsSeasonal Promotion
Gained Attention for Wrong Reason
Information Ignored
Nutritional InformationText vs GraphicsMcCruelty CampaignCharitable Cause
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