content changes everything

Content Changes Everything

The Past.

The Old Way. Back When.

The way we take in media has changed.

The Old Way. Back When.

Making a purchasing decision and taking on new information was easier, with

fewer sources.

The Old Way. Back When.

Then the world started changing and new technology appeared.

The Old Way. Back When.

Creating more ways for people to engage with

others.

And then…

Techno-Growth

…the Internet happened!

Techno-Growth

Giving people access to an ever expanding world of information.

Techno-Growth

And how do people access this information? From everywhere!

Desktops. Laptops. Tablets. Smartphones. And more…

Now what?

Shaken, not stirred.

Now we have lots of different media…

Shaken, not stirred.

But, the trick is knowing what to concentrate on!

Shaken, not stirred.

Think Customers!

Get seen and heard online.

Where are you heading?

If your customers use ‘the internet’, it’s certain that they will also use one of these

Search Engines to access information.

Where are you heading?

Google has a ‘search’ share of 65%.

55% ahead of its nearest rivals.

Where are you heading?

As Google has the bigger share of searches,

it makes sense understand what Google loves.

In other words…

Who uses the web?

Please, please me.

In short, the Mob run the internet (technically they are called the ‘Linkerati’) and, to be

successful, you need to please them.

Please, please me.

The Linkerati in numbers:

• 66% of int. users are social networking site users

• 55% share photos

• 37% contribute rankings and ratings

• 33% create content tags

• 30% share personal creations

• 26% post comments on sites and blogs

• 15% have personal website

• 15% are content remixers

• 14% are bloggers

• 13% use Twitter

• 6% location services

Please, please me.

Producing relevant content is therefore

essential.

What does content give you and your customers?

Why should you invest?

Content provides you with a multi-channel solution. Creating various marketing

opportunities and business wins.

Content

Higher Conversion Rates

More Referring Traffic

Bigger Fanbase & Community

More Direct & Bookmarking Traffic Stronger Social

Following

Higher Organic Search Rankings

More Brand Visability

More Long Tail SEO

Why should you invest?

That’s not all. There are even more benefits…

Lower Acquisition Value & Higher Customer Return

Builds links with other websites

Builds brand loyalty & trust

Provides insights in to your audience

Content isn’t just now, but it’s the future

Where to start…

Preparation is everything.

Don’t jump in and just start creating. Do your research!

Preparation is everything.

Don’t just limit yourself to your subject. Think

about what other topics your customers

would like to see.

Preparation is everything.

Consistency is essential. Your brand and content must work together.

Preparation is everything.

Interesting and relevant content is worth sharing.

Making it easy.

Tips to succeed.

Expose your great content everywhere.

Tips to succeed.

Make it easy to link to and share.

Tips to succeed.

Dedicate your content type.

Tips to succeed.

Web visualization. People love pictures, especially when they are interactive.

Tips to succeed.

Working towards the future, now. Stand out in the SERPs.

Schema

Video

Rel Author

News

Tips to succeed.

Write about and mention your peers, and the Linkerati. Endorse them and their work.

Tips to succeed.

There is no ‘quick-win’ anymore.

Do things the right way and you’ll see the

results.

Strategies that last no matter what.

Being seen and heard in a changing

Digital landscape

Stephen Trenery stephen@htpr.com

www.htpr.com