continuous validation - lean startup machine sydney 2013

Continuous ValidationShihab Hamid and Sherif Mansour

Product Guys @ Atlassian

Build

Measure

Learn

2.0

Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(

on the cheap

Continuous Validation

Problem( Idea( Prototype( Product(

Validate the problem

1 Urgent?

2 Pervasive?

3 Pay to solve?

SurveysGroup your market into common problem areas

User Story MappingMap out user flow and solve the biggest pain point

Customer InterviewsIdentify common pain-points and underlying problems

Problem( Idea( Prototype( Product(

Give them $100Force the prioritisation question on your customers

Sell before you buildMarket your solution as it were built using a landing page

Interviews & SurveysEngage your customers and aggregate their perspective

Problem( Idea( Prototype( Product(

validate before you

START

fakeit till youmake IT

tools to help you

fake IT

Build a user interface “Flatpack”

http://atlss.in/AUIFlatpack

Per-user extensionsGreat for visual prototypes, quick DOM manipulation, dialogs, prompts, JS-based changes...

Quick and easy to hack upHTML + CSS + JS and you’re done

User-specific extensions (“Speakeasy”) http://developer.atlassian.com/display/SPEAK

speed

fidelity

?

speed

fidelity

?

Faking it: A recipe Keynote Edition

1 Make your baseTake a screenshot with the main screen(s) you want to work with, paste in Keynote.

2 Mix & match keynote goodnessUse pre-prepared some ready-to-use dialogs, menus, buttons... all in Keynote ready to to mix in with your recipe.

3 Apply desired icing on topLink parts of the screen, transition slides show screen flows, animate to show interaction... it’s all up to you!

Build a toolboxCreate a visual library of your product components, consider a JavaScript framework or prototype in Keynote or PowerPoint.

It’s okay to fake itSave time and money - validate your concepts, fast.

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6

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Use the right toolHigh fidelity prototypes are not always what you want. Choose the right tool for each situation.

Problem( Idea( Prototype( Product(

friction

GOT FEEDBACK?

PRIZEmovie tix

Easily express yourselfQuick and simple

Rate this feature:

bad

good

great

↓ barrier to entryAvoid login, reduce the amount of fields, context switching...

* required

Make it fun!Think of how you can incentivise.

PRIZEmovie tix

Problem( Idea( Prototype( Product(

Thank you!@sherifmansour

sherif@atlassian.com@shihabhamidshihab@atlassian.com