crafting collaboration

1Ready to Inspire / December 2012

CRAFTINGCOLLABORATION

Cindy Chastain@cchastain

InspireConference 2012Leiden, Netherlands

Ready to Inspire / December 2012 2

WHO I AM

sketch artist, cinematographer, screenwriter, furniture maker, teacher, experience designer, mother, strategist, piano player, business consultant

enwrit

A BETTER REPRESENTATION OF WHO I AM

enwrit

AREAS OF EXPERTISE (E.G. SOLID CRAFT)

What does “craft” mean, anyway?

The thoughtful and consistent application of mastered practices.

HOW TO GET IT

practice (lots of it)

guidance

HOW TO KNOW WHEN YOU HAVE IT

• You've internalized an approach

• Decisions are well-judged and come quickly

• The work is of a consistent high quality

• You can teach it to someone else

How many of you have mastered your craft?

launchv2

launch

launchv2

stuff around intangiblesand constant iteration

InformationArchitect

Strategist Interaction/visual designer

Developer

ARRIVING AT

Website!

AN END PRODUCT

BUT HERE’SWHERE WE ARE NOW

intangiblecomplexalways changing

WEBSITES ARE NOT SHOES

In a digital space, craft is not just about mastering a practice or a set of skills; it’s also about how we think and how we collaborate.

Tip #1: Start being craft-ful in your thinking

Your craft is clearly a product of your thinking.

uncritical/divergent

critical/convergent

What I’ve noticed

• Find ways to move between uncritical/divergent and critical/convergent modes.

• Always ask yourself if you’re iterating enough.

• Don’t be a hammer looking for a nail.

TAKEAWAYS

Tip #2: Look beyond your discipline

You are no longer your own best resource.

Developer

• Know when to step forward, know when to step back.

• Integrate others into your process.

• Proactively seek input from others outside of your discipline.

• Trust the ability of others to create with you.

TAKEAWAYS

Tip #3: Give in toconstant learning

Iteration and constant learning are like the carpenter’s plane of a digital product.

DESIGN & BUILD & ITERATE MEASURE & REFINE

EXPERIENCE STRATEGY DESIGN TECHNOLOGY ANALYTICS

DISCOVER & PLAN

DESIGN PROCESS

Learning Learning Learning Learning

DESIGN & BUILD & ITERATE MEASURE & REFINE

EXPERIENCE STRATEGY DESIGN TECHNOLOGY ANALYTICS

DISCOVER & PLAN

DESIGN PROCESS

What is it? How does it work?

How do webuild it?

How is itperforming?

THE DESIGN SPRINT

SKETCH/ WIRERAME

PROTOTYPE

OR DEVELOP

REFINE

PREPARE & CONCEPT

MUTIPLE DESIGN SPRINTS

Sprint 1 Sprint 2 Sprint 3 Sprint 4

New learning New learning New learning New learning

OVERLAPPING DESIGN & DEV SPRINTS

Sprint 1 Sprint 2 Sprint 3 Sprint 4

• Go deep (in a reasonable time)

• Shift your mental model of process from linear to iterative.

• Be flexible and adapt to new inputs along the way.

• Be prepared to change up your approach as technology changes.

TAKEAWAYS

Tip #4: Find ways to incite change

Preserving craft requires setting up the right conditions.

ORGANIZATIONAL ROADBLOCKS

• Non-agile project management approaches

• Budgets that count resource hours

• Space that doesn’t facilitate communication and collaboration

• Management that doesn’t encourage learning

• Siloed team structures

Open design reviews

Integrated, cross-pollinated team structures

Flow time

• Rethink your team structure

• Create a culture of creativity

• Give people time to work

• Be flexible enough to change when it’s needed

TAKEAWAYS

The thoughtful and consistent application of mastered, yet evolving practices in collaboration with other disciplines.

A NEW DEFINITION OF CRAFT

Thanks!

Cindy Chastain@cchastainchastaincm@gmail.com

crafting collaboration

uxdev ready

constant learning

design sprintready

new inputs

mutiple design sprintssprint

design dev sprintssprint

open design reviewsready

digital product

Design

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