creating a managble video content strategy

Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.

Creating a Video Content Marketing Strategy

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• Why video is so important

• How to fit video into your marketing strategy

• Uses for video

• Shooting videos

• Promoting your videos

• Measuring the performance of your Channels

What we’ll cover today…

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By the end of 2015, 86% of all content online will be video

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Business Objectives

Plan EngageAnalyseListen

Who will manage or

channels and when

What’s being said about you or your competitors

What will your response be

Have well prepared lines to

take

ALL social media activity is about delivering on your...

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How to fit video into your marketing strategy

• Revisit your business objectives

• Ensure there is a ‘video-friendly’ culture within your organisation

• Make sure your website is mobile enabled

• Allocate a budget

• Think about your content ‘pipeline’

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Uses for video

• Promotional films• Testimonials/interviews with customers• Interviews with staff• Use of humour to convey a dry subject• Video press releases / video blogs• Presentations/keynote speeches• Podcasts/vodcasts• Leverage applications such as Animoto• Sales

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Shooting videos

• Prepare a brief

• Create a storyboard and writing a script

• Filming – some handy hints

• Edit your video

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Promoting your videos - organically

• Embedded within Microsoft Office applications – Outlook, Word, Excel, PowerPoint

• On your website or a specialist landing page• Email signatures• Traditional marketing – brochures, adverts, PR, fliers, posters• Email campaigns• Blogs• Facebook Pages• Twitter• LinkedIn personal and company profiles• Google+ Page• Other social networks – Tumblr, Pinterest, Viddy, Vimeo

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Promoting your videos – using advertising

• YouTube Video Adwords

• Facebook boosted or targeted posts

• LinkedIn sponsored company updates

• Sponsored tweets

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Measuring the performance of your Channels

• Test and measure

• YouTube Analytics

• Google Analytics

• Social Mention

• Set key performance indicators (KPIs)

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Wrap Up

• Create a defined video content marketing strategy to help you achieve your business goals.

• Create the right culture within your organisation.• Be creative in how you use video. • Set some sort of budget aside. • Be proactive. • Promote your videos.• Test and measure.

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