creative ville - leen gysen
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Creative Ville 14.11.13 Gent leen.gysen@iparc.eu
be.linkedin.com/in/leengysen/
What’s in a name?
International Platform for Art Research & Conservation
Mission
Given the demand for cost-efficient, quality conservation and restoration intervention in a market marked by considerable fragmentation, IPARC aims to be a medium-sized enterprise that can operate independently on the basis of economies of scale, appropriate infrastructure, an agile and competent team of staff members and a network of qualified freelancers.
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Strategy
IPARC offers a one-stop shop multidisciplinary structure, offering a variety of restoration and conservation treatments, accompanied by specialised advice in relation to the administration and management of collections.
For larger projects, typically making multidisciplinary demands this implies:
§ a clear structure
§ with an established methodology
§ with a sound insurance framework
§ offering a high level of availability &
§ a guarantee of continuity.
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• Multidisciplinary platform Founded in 200865 5 partners Core team of 10 Registered & certified contractor Brussels-based HQ with lab and research facilities 7 disciplines:
Old master paintings Modern materials and contemporary art Wood Stone Polychromic sculpture Paper Metal
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§ Workshop & laboratory 350 m2
Delivery and pick-up of works via docking gate inside Climate, dust and noise control Vapour & odour extraction
Specific attention to security & fire protection management Laboratory for microscopic analysis Photo studio/multispectral imaging Integrated Pest Management
Creative Ville 14 november 2013
Cooperative business model
• Best use of expertise and know-how of founding and future partners
• Partners have >10 years of relevant expertise
• Sustainable operational approach for the future
• Not only knowledge and experience, a methodological framework and professional ethics, also training of subsequent generations
• Emphasis on openness, transparency, honesty and social responsibility
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BLANKE CANVAS
o Eigenheden sector: landschap eenmanszaken
o Continuïteit in dienstverlening
o Schaal maar vooral synergie en kennisuitwisseling
o Winst geen uitgangspunt, wel rentabiliteit en continuïteit
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CREATIEPROCES
o Hindernissen:
o subsidiecontext
o kwaliteitsstreven
o concurrentiedruk andere sectoren
o perceptie culture veld & publieke opinie
o Maar ook
o netwerk
o snel merkbekendheid
o klantenwaardering
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DE COMPOSITIE
o 10 jaar marktverkenning helpt
o Business plan & bijsturing belangrijke oefeningen
o Rol CultuurInvest
o Innovatie-streven
o Allianties
o Brug kenniseconomie
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GOMMEN & OPNIEUW BEGINNEN
o Overschatting snelheid beslissingscycli opdrachtgevers
o Onderschatting traagheid betalingen
o Test in volharding & doorzettingsvermogen
o Procesmatig werken & artistieke profielen
o Samenwerking met onderwijs
o
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TOEKOMSTPLANNEN: NIEUW KUNSTDEPOT
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• Brucargo (eind 2014): 7500 m2
• Alliantie Hasenkamp/Mobull: kunststransport & -opslag • IPARC: collectiediensten • Voor private verzamelaars en publieke collecties • Lang & korte termijn opslag
• Internationalisatie
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TIPS
• Volg passie & kunde • Zoek gelijkgestemden • Omring je met competente • Adviseurs • Dienstverleners • Coach(es)
• Pitch • Financiering
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DE WAARHEID en niets dan …..
• Onderken & onderschrijf de waarde van creatief ondernemen
leen.gysen@iparc.eu www.iparc.eu
Succes!
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