crowdfunding marketing, tips for facebook advertising kickstarter campaigns

Enventys Partners• Founded in 2016 w/ Enventys + Command Partners merger

• Command Partners has raised over $100 Million in 5 years

• 13 - $1 Million+ Kickstarter and Indiegogo campaigns

• Built a community of over 2,000,000 crowdfunding backers

• We design, prototype, manufacture, fulfill, crowdfund & market new products.

Crowdfunding Basics• Is the collective cooperation, attention and trust by people who network

and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations.

• Use an online community to solicit pledges/investments

• It uses word of mouth and wisdom of the crowd to generate interest and support (in the form of pledges or donations)

Types of Crowdfunding

• Rewards• Equity• Donations• Loans

Crowdfunding Basics• Is it a good fit?• Video and Design • Rewards that matter• Realistic Funding Goal• PR = People + Relationships• Social Media Shares• Stretch Goals• Paid Media• Friends and Family

Kitchen Gadget

Why Facebook

Why Facebook

Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

Facebook Video• “We’re focusing more on shorter form content to start” • “I see video as a mega trend,”• “Over the longer term…people will experiment with longer forms of

video as well as all kinds of different things.” But quick, snackable clips are “the primary focus for the foreseeable future.”

- Facebook CEO Mark Zuckerberg (https://techcrunch.com/2017/02/01/facetube-not-faceflix/)

Wearable / Fitness

Health / Fitness

Children

Technology

Crowdfunding Stats

• In 2013, crowdfunding was a $7,000,000,000 industry• In 2014, $16,200,000,000• $34.4 Billion in 2015• Projections for 2016 are over $80 Billion• Equity Crowdfunding on the rise in 2017

The JOBS Act• Equity crowdfunding made legal in 2012 when President Obama signed

into law the JOBS Act

• Goal of Act was to reduce constrictive regulations, allowing for the funding of small businesses by outside investors

• Five Titles, each addressing problems and challenges facing startups and small businesses

• Titles II, III and IV directly impact equity crowdfunding

Equity Crowdfunding

• Allows a company to publicly fundraise

• Everyone can contribute (230MM)

• Low cost mass market funding option

• Customers become investors and, in turn, evangelists

Equity Crowdfunding Case Study

• Created and designed investor pitch deck• Designed the materials for the campaign, such as business

models, revenue projections, board member bios, etc.• Wrote the video script for the landing page and investor page • Developing the landing page and investor page wireframes and

create the design work• Handled PR, Lead Gen & Social Media

Equity Crowdfunding

• Allows a company to publicly fundraise

• Everyone can contribute (230MM)

• Low cost mass market funding option

• Customers become investors and, in turn, evangelists

Equity Crowdfunding Results

• #1 Equity Crowdfunding Campaign in the World.

American Dream

Go Build it!

Roy Morejon

Roy.Morejon@EnventysPartners.com