"culture eats strategy for breakfast"

“CULTURE EATS STRATEGY FOR BREAKFAST”

TOBIAS DAHLBERG | WONDER AGENCY

WWW.WONDERAGENCY.COM

HOW TO BUILD A CULTURE OF

INNOVATION IN A WORLD OF NON-STOP

CHANGE.

IT’S THE END OF THE WORLD AS WE KNOW IT.

WELCOME TO A WORLD OF UNPRECEDENTED SPEED OF CHANGE.

THE AGE OF FLUX

TOO MANY OFFERINGS, CHANNELS, MESSAGES.

CLUTTER

HYPERCOMPETITION

CREATIVE DESTRUCTION

IS THIS THE END OF SUSTAINABLE COMPETITIVE ADVANTAGE?

IMPLICATIONS?

UNPREDICTABILITY AND UNCERTAINTY

NO ONE IS SAFE.SAFE IS THE NEW RISKY.

THE OLD INDUSTRIAL PLATFORM IS COLLAPSING.

THE OLD BARRIERS TO COMPETITION ARE DISAPPEARING.

IN A TIME OF RAPID CHANGE, SUCCESS FAVOURS THOSE WHO

MAKE BIG LEAPS IN IMAGINATION, COURAGE AND EFFORT.

MARTY NEUMEIER

TODAY, ALMOST ANYTHING CAN BE COPIED QUICKLY. EXCEPT ORIGINALITY.”Don’t play what’s there. Play what’s not there.”Miles Davis

THE ONLY OPTION IS TO BE REMARKABLE.NOMA’S POP-UP RESTAURANT IN TOKYO HAD 60.000 PEOPLE QUEUING FOR A CHANCE TO SPEND 400 EUROS FOR A MENU.

"It is not the strongest of the species that survives; nor the most intelligent that

survives. It is the one that is most adaptable to change."

CHARLES DARWIN

Q: HOW DO YOU THRIVE IN THE AGE OF FLUX?

A: CULTURE

WHAT IS CULTURE?

CULTURE IS VALUES.

CULTURE IS IDEOLOGY.

CULTURE IS CONVICTION.

CULTURE IS IDENTITY

CULTURE IS TRADITION.

CULTURE IS BELIEF.

CULTURE IS GROUP HABIT

CULTURE RESIDES IN THE HEARTS AND MINDS OF PEOPLE.

EFFECTS OF CULTURE

CULTURE EITHER DRIVES OR DRAINES PEOPLE’S ENERGY

AND MOTIVATION.

CULTURE IS THE ENVIRONMENT IN WHICH YOUR STRATEGY AND

BRAND THRIVES, OR DIES.

CULTURE MAKES STRATEGY REAL.

CULTURE DRIVES UNITY.

CULTURE ATTRACTS TALENT.

“CULTURE ISN’T JUST ONE ASPECT OF THE GAME, IT IS THE GAME”

Lou Gerstner former turnaround CEO at IBM

“LET’S FIX THE NUMBERS FIRST AND WORRY ABOUT CULTURE LATER”

WHY CULTURE IS KING

STRATEGY IS INTENTION. CULTURE IS HABIT.

GETTING CULTURE RIGHTHOW TO FORM NEW EMPOWERING BEHAVIOURS AND HABITS

TWO CRITICAL COMPONENTS OF

CULTURE.

1. MOTIVATION

“MOTIVATION IS THE MOST SIGNIFICANT

PREDICTOR OF SUCCESS”

DR. ANDERS ERICSSON

THE MOTIVATIONAL

FORCE OF EMPLOYERS.

THE MOTIVATION OF EMPLOYEES.

OLD IDEAS AND DOGMAS STILL PREVAIL.TAYLORISM AND SCIENTIFIC MANAGEMENT

THE MECHANISTIC VIEW OF HUMANITY.ARE WE STILL COGS IN A MACHINE?

REF: KIM KORN & JOE PINE

PEOPLE ARE NOT MACHINES, AND COMPANIES ARE NOT MECHANISMS!

WE ARE BREATHING, LAUGHING, CRYING, LOVING, FEARING, CARING CREATURES DRIVEN BY EMOTION.

ANOTHER PERSPECTIVE

THE HOLISTIC VIEW OF HUMANITY.

RECOGNISING PEOPLE FOR THEIR TRUE POTENTIAL AND TALENT.

JONATHAN ANTOINE

IMAGINE IF EVERYONE PUT THEIR HEART AND SOUL INTO THEIR WORK?

MOTIVATION IS THE GREATEST FORCE OF HUMAN PERFORMANCE.

REF: DR. ERICSSON

EUDAIMONIA HUMAN FLOURISHING, THE JOYFUL FULFILLMENT OF

ONE’S POTENTIAL.

WHEN EUDAMONIA STOPS, PRODUCTIVITY STALLS.

“You cannot predict the outcome of human development. All you can do is like a farmer create the conditions under which it will begin to flourish.”

SIR KEN ROBINSON

WE WANT TO BE FULFILLED.SELF-ACTUALISATION MEANS REALISING ONE’S POTENTIAL,

SEEKING PERSONAL GROWTH, LEARNING AND CREATING.

ABRAHAM MASLOW

PURPOSEAUTONOMYMASTERY

WHAT DRIVES US?

REF: DANIEL PINK

STRATEGY

CULTURE

EMBRACE A HOLISTIC VIEW OF HUMANITY AND PROVIDE A CULTURE

WHERE PEOPLE FLOURISH.

PLAY TO NATURAL STRENGTHS AND ASSUME RESPONSIBILITY

FOR SELF-MOTIVATION.

YOUR JOB AS A MANAGER IS TO ENSURE THAT EVERYONE IS PLAYING TO THEIR CREATIVE POTENTIAL AND FEEL THAT

THEIR CONTRIBUTION IS VALUED.

2. INNOVATION

“THE PURPOSE OF A BUSINESS IS TO

CREATE A CUSTOMER”

PETER DRUCKER

A BUSINESS IS ESSENTIALLY ABOUT CREATING VALUE FOR CUSTOMERS

THE PARADOX OF INNOVATION.

EXPLORING

EXPLORING EXPLOITING

INNOVATION INVOLVES ENGAGING IN TWO TYPES OF (CONFLICTING) ACTIVITIES.

EXPLORING FOR NEW KNOWLEDGETHE INVENTION OF BUSINESS

REF: JAMES G. MARCH

EXPLOITING EXISTING KNOWLEDGETHE ADMINISTRATION OF BUSINESS

REF: JAMES G. MARCH

COMPANIES TYPICALLY START OUT AS GREAT EXPLORERS…

YEAR 1

…BUT AS YEARS GO BY THEY GET STUCK EXPLOITING.

YEAR 10

TO SUSTAIN GREATNESS YOU HAVE TO BE BALANCE THE TWO.

KODAK INVENTED THE DIGITAL CAMERA, BUT WENT BANKRUPT BECAUSE IT COULD NOT TRANSFORM ITSELF INTO A DIGITAL COMPANY.

THE PAST DOES NOT EQUAL THE FUTUREBLOCKBUSTER WENT BUST.

EXPLORING

INVENTION THE FUTURE CREATIVITY

UNCERTAINTY LONG-TERM HIGH-RISK INTUITION

HYPOTHESIS ORIGINALITY

ADMINISTRATION THE PAST

DISCIPLINE PREDICTABILITY

SHORT-TERM LOW-RISK ANALYSIS

VALIDATION MASTERY

HOW DO YOU CREATE BALANCE?

ACCEPT AMBIGUITY. MIX ANALYSIS AND GUT.

REF: ROGER MARTIN, CHARLES SANDERS PEIRCE.

EMBRACE NEW MINDSETS

CULTIVATE AGILITY. Structure organisation to

enable fast movement from insight to idea, prototype

and market validation.

Advance knowledge through “logical leaps of

faith”, i.e. testing hypotheses.

No new idea can be proven in advance before

the unfolding of future events.

KNOWING CREATING

REF: ROGER MARTIN, CHARLES SANDERS PEIRCE.

“WHAT IS” “WHAT COULD BE” “WHAT WORKS”

THE INNOVATION PROCESS

“WHAT IS” “WHAT COULD BE” “WHAT WORKS”

+ +KNOWING CREATING DOING

MINDSETS, SKILLS AND BEHAVIOURS

THE DESIGNERS MINDSET

OPENNESS CURIOSITY EMPATHY

EXPERIMENTATION BUILDING LEARNING

EXPLORING

THE ENTREPRENEURIAL MINDSET

PURPOSE AND MEANING OWNERSHIP

CREATIVE LEADERSHIP DISCIPLINE & PERSISTANCE

SENSE OF URGENCY RESULTS DRIVEN

RESOURCEFULNESS DEDICATION TO EXCELLENCE

CURIOSITY AND LEARNING

THE ENTREPRENEURIAL MINDSET

PUTTING IT ALL TOGETHER

EXPLORATION EXPLOITATION

STRATEGY

CULTURE

EMPLOYEES

OWNERS

INVENTION ADMINISTRATION

CREATING HARMONY

HOW TO KICKSTART A CULTURE OF NON-STOP

INNOVATION.

THE FIVE BUILDING BLOCKS OF INNOVATION CULTURE

PURPOSEThe intent, goals and

vision that provide direction, inspiration and

energy.

PRINCIPLESThe fundamental beliefs,

values, mindsets policies that provide guidance and

direction.

CAPABILITIESThe capacity, ability and competences needed to

drive desired behaviours.

SYSTEMSThe process, structure,

roles, resources and activities needed to advance

innovation efforts.

METHODSThe methods and tools used systematically to create desired results.

REF: WONDER AGENCY

EFFORT

EMPOWERING

MASTERING

IGNITING

PURPOSE

PRINCIPLES

CAPABILITIES

SYSTEM

METHODS

LEARNING

MEASURING

REWARDING

EXPANDING

FOR INSPIRATION AND DIRECTION

FOR OPERABILITY AND AUTONOMY

FOR ACHIEVEMENT AND IMPACT

LEADING INNOVATION CULTURE

REF: WONDER AGENCY

EXAMPLES

PRINCIPLES

“CULTURE WINS OVER PROCESS”.

“WORD TRAVELS, AND SO DOES TALENT. DELIVER A GREAT CULTURE FOR YOUR EMPLOYEES”.

“PERSONAL LIFE AND PROFESSIONAL LIFE IS MERGING. STANDARDS

FOR CULTURE ARE RISING.”

“WE LIVE IN A WORLD OF TRANSPARENCY”

“DON’T START A BUSINESS, START A CAUSE. CREATE A MOVEMENT.”

METHOD PRINCIPLES

KEEP METHOD WEIRD.WHAT WOULD MACGYVER DO?

INNOVATE, DON’T IMITATE.COLLABORATE, COLLABORATE.

CARE LIKE CRAZY.

METHOD VALUES

“HOW WILL YOU HELP KEEP METHOD WEIRD?”

ZAPPOS OFFERS NEWLY HIRED PEOPLE 3000 DOLLARS TO QUIT

AFTER THE FIRST WEEK.

ATLASSIAN “SHIP-IT-DAY”

“USE GOOD JUDGEMENT”

SUMMARY

“EVERYONE HAS A PLAN, UNTIL THEY GET PUNCHED IN THE FACE”.MIKE TYSON

THIS IS YOUR LIFE. “Your work is going to fill a large part of your life. The only way to be truly satisfied is to do what you believe to be great work. And the only way to do great work is to love what you do.”

Steve Jobs

“There is a new world struggling to be born. It’s a world of higher creativity, higher purpose and

deeper fulfilment.” Marty Neumeier

NOW IT’S YOUR TURN

WHAT IS GREAT ABOUT YOUR CULTURE

RIGHT NOW?

WHAT ASPECTS OF YOUR CULTURE MUST YOU

STRENGTHEN?

WHAT MUST YOU DO TO STRENGTHEN THESE ASPECTS OF

YOUR CULTURE?

Wonder Agency Oy

Kanavaranta 7 C 6, 4th floor 00160 Helsinki, Finland

key contacts —

Tobias Dahlberg managing director

tobias.dahlberg@wonderagency.com T +358 50 354 0602

www.tobiasdahlberg.com www.wonderagency.com

www.thewonderacademy.com

Twitter: @tobiasdahlberg LinkedIn: www.linkedin.com/in/tobbedahlberg

Tobias Dahlberg

Founder & CEO Wonder Agency

References and suggested reading:

Marty Neumeier: The Designful Company Metaskills Kim Korn & Joe Pine: The Laws of Managing Daniel Pink: Drive Edward Deci & Richard Ryan: Intrinsic Motivation and Self-Determination in Human Behaviour

Roger Martin: The Design of Business

Peter Drucker: Innovation and Entrepreneurship

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