denver social media

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Social Media and itsImportance in the

Public SafetyMarketplace

Paul Andrewse-media DirectorElsevier Public Safety

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S o c i a l M e d i a G o n e W i l d 

What is social media?

Who is using it?

Where are they? How is it being used?

Getting started

Tips/resources for your

organization…

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What is Social Media?

“I am at Starbucks, the line is really long”

“Did you see Twilight last night?”

“One of my officemates is sleeping on the job”

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It is also this…

“Earn CEU's & train with fellow firstresponders”

“Interested in EMS Leadership? Check out…”

“It’s Poison Prevention Week. Get tips and infofrom…”

“6 key factors mapping your #EMS future”

“NTSB finds that miscommunication, lack of trained personnel…”

“AFG Grant Workshops touring the country”

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Just some of the elements

Social Networking

Message/Bulletinboards

Blogging Location based

apps

Video

Podcasting

Photo sharing

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What are people doing?

The top 5 reasons:

1. to “get news or product

updates” (67%)

2. “view promotions”

(64%),3. “view or download

music or videos”(41%),

4. “submit opinions” (36%),

5.“connect with other 

customers” (33%).

“Social media is about making connections and igniting participation .” 

“The Participatory Marketing Network March 2009”

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 You can’t ignore…

More than 400 million active users

50% of active users log on in any given day

More than 35 million update their status daily

More than 3 billion photos uploaded per month

More than 5 billion pieces of content (web

links, news stories, blog posts, notes, photo

albums, etc.) shared each week

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Individuals/Firms/Departments

EMS/Fire groupsrepresenting

community and

business

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Will facilitate

Community development

Reaching a new constituency

Reaching every demographic

Engaging your readers

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LinkedIn

More professional, less social

Groups and sub groups

Downside: limited customization, user data

Ability to message users

Groups have job boards

You’ll need to manage the group, you may want 

to moderate new members 

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Where are they?

LinkedIn: more than 100EMS related groups

LinkedIn: more than 400Fire related groups

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140 Character limit

Many super users

Live news moves very quickly here Great for spreading

quick hit messages, news, event dates

# enables users to connect around yourpresence

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The Blogosphere

Quality content

Loyal readerships

Personal brand building

Extremely professional

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And do not forget…

Thousands of videos

Millions of views

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 You can…

Fund raise

Recruit

Link to other

community resources Send press releases

Post speeches

Share product info Announce Events

Share news stories

Special needs registry

Crisiscommunications

Research/findings Celebrations

Training

Share tips Network

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Plan your work, work your plan

Do you have clear goals?

Do you have the resources?

Does your organization have a socmed policy?

What will you be measuring?

How will you deal with negativity?

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Measurements to consider…

Strength of relationships ; time spent on site, number offeatures engaged, referrals, number ofmembers/followers/posts

Degree of familiarity ; number of followers, fans or friends,

number of conversations or brand mentions

Degree of efficiency ; social bookmarks, RSS, page load time,bounce rate, tagging, view-through

Value creation ; user-generated content, geo and demographicdata, email capture, rating & polling

Loyalty; word of mouth 'buzz', brand ambassadorship,sentiment

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Where do we start?

Who is your guru?

Don’t have one? Get help…

What are your neighbor departments doing?

Do it right the first time, no half measures

Smart coordination is crucial

Use productivity tools

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The Costs

Virtually zero dollar costs to create Facebook,

Twitter and Linked-In presence

Invest in training and education

This is more about time, than it is money

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Watch out for…

Spam

Too much Communicating

Be Professional (note your tone of voice) HIPAA issues

Don’t follow first, too big brother -like

Timeliness of information Thinking that the job is ever done

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Tools and Resources

www.mashable.com

www.hootsuite.com www.websitegrader.com

www.Addictomatic.com

www.Socialmention.com

www.trendrr.com

www.whois.domaintools.com

www.seatguru.com

www.now.sprint.com/widget

www.dirtsearch.org

Resources and Tools Fun sites

http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links

And, if you are serious…The killer resource:

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Paul Andrews

paul@goforwardmedia.com

Thank you!