design expo: farmbridge

Building communities around local food

Design Expo, Spring 2010 Noah Waxman Julio Terra

Tianwei Liu Cindy Wong

FarmBridge

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Healthier, locally farmed food+

Greater sense of connection and community

Flickr Credit: ryanlachica

Flickr Credit: The Bitten Word

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FarmBridge is an online platform that makes it easier

for neighbors to form groups and gain access

to locally farmed food.

Our Product

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It provides:

1) Management tools for community leaders

2) Social software for community members

Our Product

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CSAs

Farmers’ MarketsCO-OPs

Gourmet StoresFlickr Credit: CantalopeAlone Flickr Credit: XXXX

Flickr Credit: p0ps HarlowFlickr Credit: XXXXXX

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WHAT IS CSA?

COMMUNITYSUPPORTEDAGRICULTURE

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0

1250

2500

3750

5000

1997 1999 2001 2003 2005 2007 2009

Number of registered CSAs (1997-2009)

Source: LocalHarvest, January 2010

CSAs Registered Nationwide

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CSAs are currently unable to keep up with demand.

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Typical FarmBridge Community Site

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Organizers & Members:User Research

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“Administrative work is definitely the biggest challenge.”

- Lauren Melodia, Core Group, Bedstuy CSA

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“It took me a solid year to figure out what I was doing. Mostly because records were messy.”

- Andrea Aldana Core Group, Washington Square CSA

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“Living closely to your season and eating in accordance to that is really complicated. ”

- Melissa Danielle, Core Group, Bedstuy CSA

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VIDEO

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Organizer

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Organizer

Members

Local Farmer

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Organizer

Members

Local Farmer

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FarmBridge forCommunity Managers

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Flickr Credit: Sean Dreilinger

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JenCOMMUNITY

MANAGEROccupation: PR

Interests: Yoga,Vegan, Baking

Flickr Credit: Sean Dreilinger

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Flickr Credit: missginsu

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Flickr Credit: ninahale

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How Can We AddressCommunity Manager Needs?

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How Can We AddressCommunity Manager Needs?

• Decrease Administrative Burden• Increase Flexibility

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Collaborative Participation

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Collaborative Participation

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Collaborative Participation

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Collaborative Participation

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FarmBridge forCommunity Members

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Flickr Credit: ryanlachica

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COMMUNITYMEMBER

Brian

Occupation: Designer

Interest: Cooking, Art, Local Food

Flickr Credit: ryanlachica

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My Basket

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My Basket

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My Basket

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Flickr Credit: ryanlachica

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Sharing

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Sharing

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Neighborhood View

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Conclusion

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Neighborhood View

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Credit: WindFall Farms

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