diederick vos - persoonlijk advies en service via e-mail @ copernica summit 2014

Personal advice and service through email- Diederick Vos

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How may I help you?

Diederick Vos

Diederick VosDiederick.Vos@Copernica.comwww.copernica.com@CopernicaNL

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What happens in a store?

Personal advice

Payment

Handing out order

How do you do that online with email?

Customer service

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In this presentation…

• Product recommendations• Abandoned shopping carts• Event-driven emails• Customer service• Loyalty program

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Just browsing…

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…gives valuable information

• Product interests• Type of shopper• Demographics• Product requirements

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Product interests…

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Leads to product recommendations

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How someone browses…

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…reveals the type of shopper

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…demographics and product requirements

Size 43

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But why should you do that?

• Email has the highest ROI of all marketing channels

• Personalized and relevant emails can increase conversion with 18x

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Welcome campaigns

Welcome Campaign

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Abandonded shopping cart is money

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Follow up on abandoned shopping carts

Conversion +20%

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Reactivation campaigns

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Customer service

• Reminder that phone subscription ends soon• Warranty extension• Reminder of required service maintenance

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Loyalty

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Loyalty

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Loyalty

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Learnings

• Gather more data from customers• Create personalized campaigns based on behavior• Give points to loyal customers• Think of which events can be a contact moment

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Thank you for your time

Diederick Vos

Diederick VosDiederick.Vos@Copernica.comwww.copernica.com@CopernicaNL