diederick vos - persoonlijk advies en service via e-mail @ copernica summit 2014

Personal advice and service through email- Diederick Vos

Copernica Summit 2014 2

How may I help you?

Diederick Vos

Diederick [email protected]@CopernicaNL


What happens in a store?

Personal advice

Payment

Handing out order

How do you do that online with email?

Customer service


In this presentation…

• Product recommendations• Abandoned shopping carts• Event-driven emails• Customer service• Loyalty program


Just browsing…


…gives valuable information

• Product interests• Type of shopper• Demographics• Product requirements


Product interests…


Leads to product recommendations


How someone browses…


…reveals the type of shopper


…demographics and product requirements

Size 43


But why should you do that?

• Email has the highest ROI of all marketing channels

• Personalized and relevant emails can increase conversion with 18x


Welcome campaigns

Welcome Campaign


Abandonded shopping cart is money


Follow up on abandoned shopping carts

Conversion +20%


Reactivation campaigns


Customer service

• Reminder that phone subscription ends soon• Warranty extension• Reminder of required service maintenance


Loyalty


Learnings

• Gather more data from customers• Create personalized campaigns based on behavior• Give points to loyal customers• Think of which events can be a contact moment


Thank you for your time

Diederick Vos

Diederick [email protected]@CopernicaNL

diederick vos - persoonlijk advies en service via e-mail @ copernica summit 2014

Marketing