digital branding-8.2013-wordcamp pvd

Digital Branding with WordPress for You & Your Business

by:Reiko Beach

TRB Design, Inc.The Toolbox, Inc.

Me

• What is digital branding• You and your business• WordPress plugins & tips• Overview of some Social Media

Tools & how to use them effectively

What is Digital Branding

• “Using digital media to create, build, manage• and revitalize the relationships between a • brand and its audiences.”

http://www.2bornot2b.ca/Branding-Dictionary.html

the way we communicate

the way we see the world

the way we live

Digital Technology has changed:

You and your businessWhat are some of ways you differentiate between you

and your business on and off line?

Both you and your brand are important.

Great DigitalBranding takesboth into account.

In this age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service.

Create an on line strategy

Your WordPress Website• Is it easy to find you across platforms?

Your WordPress Website• Themes that include social

media buttons• Use Plug-ins, here are a

couple: ✦ Social Media Badge Widget✦ Floating Social Media Links✦ Floating Social Media Icons

Your WordPress Website• Wibiya

– http://wibiya.conduit.com

Your WordPress Website• Is it easy to share your content?

http://www.socialmediaexaminer.com/

Your WordPress Website• Plugins that do that - Just a very few:

– Share Buttons by AddToAny

– Sharaholic

– Socialize (Jon Bishop)

Your WordPress Website

• Is it mobile/responsive

Your WordPress Website• Responsive theme • Some Mobile Plugins:• WP Touch• WP Mobile Detector

Content CreationAs technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website

http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever

Content Creation• Your Blog

– There is no better way to add relevant content to your website on a regular basis than to utilize a blog.

http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/

Your WordPress WebsiteUse post categories to sort your content.

Your WordPress Website

• Use post categories on pages

Add a custom field to your pageTurn it on by going to screen options

Your WordPress Website

• Use post categories on pages

Add a custom field to your pageTurn it on by going to screen options

Your WordPress Website

• In Custom Fields under Name:

query_args

Your WordPress Website

• In Custom Fields under Value:

cat=1,2,3 (category ID #)

Your WordPress Website

• Find category ID #:

Go to Posts>>categories click on name

Your WordPress Website

• Find category ID #:

It will display in the browser barIn this case it is category 3

Content Creation• SEO Plugins• WordPress SEO by Yoast• All-in-One-SEO

Content Creation• Broadcast your post plugin• Social

Where else do you create your content?

Content Creation

• Share content• Find friends• Connect • Establish relationships• Comment

Basic Characteristics of Social Networking sites

Some General SM Guidelines

• The Internet is a Communications Tool, Not a Broadcast Tool.

• Treat each network separately• Focus on creating valuable conversation topics –

inspire valuable ideas• Invest in relationships• Be Authentic• Stay consistent on your

• messaging • branding

Where else can you create your content?

• Share presentations that you have• Create slideshows of your portfolio• Share publicly or privately• Embed slideshows on your website/blog• Great place to search for information

Content Creation• Where else can you create your content?

Instagram – Owned by FaceBook is a way to share your life/business with friends/clients customers through a series of pictures (and now videos).• 100 million users • Posting forty million photos a day

Vine – Owned by Twitter - is a way to share through short 6 second videos – 13 million users

Vine videos are being posted to Twitter at the rate of 9 per second, up from 5 per second two months ago.*

*According to a study by video tech firm Unruly

Content Creation

• According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.

• 900 million users

• YouTube mobile gets 600 million views every day

• #2 for search

http://www.viralblog.com/research-cases/youtube-statistics/

Content Creation• Where else can you create your content?

Photo sharing sites:

http://www.viralblog.com/research-cases/youtube-statistics/

Where do you create your content?

Take your content from these sites and insert them into your website/blog post

Where do you Promote your content?

Promotion

• Moms are 61 percent more likely to visit Pinterest than the average American.• 25 million users• 81 percent of U.S. online consumers trust information and advice from Pinterest

http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/

Promotion

http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/

Tips: • Add boards about • Your business• Good business books• Topics about your

business• Your interests

Promotion

Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users.

Connected to all your Google products

http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/

Promotion

http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/

Tips: • Create circles with

people in your business

• Associations• Local networkers• Create a business

profile• Google local-claim

your business

Promotion

Twitter’s active usage grew by 40 percent in 2012 to 288 million users.

140 characters

Micro-blogging

Good Resource: http://mashable.com/guidebook/twitter/

PromotionTips: • Use your background

image to say something about you

• Edit your profile – say something about you

• Find people in your occupation to follow

• Utilize search and 3rd party tools like tweetdeck or hootsuite

• Use # “hashtags”

Promotion

• Over 225 million users

• Largest professional network

• 2 new members per second

• 2.9 million company pages

• 2.1 million groups

Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/

PromotionTips: • Edit your profile – say something

about you• Find people in you occupation to

follow• Find groups to join• Do recommendations• Changed websites to “other”• Do updates

Promotion

Profile

Groups

Pages

Personal use, friends, family, can have business connections, can categorize – group your friends. You can have up to 5000 friends, and “like” up to 500 pages.

Has “members” used for people with a common interest, can be kept closed, limit members. Can message members

Can only be created by a representative of the organization, business, celebrity or band . Are entirely open and searchable. Can add applications and custom tabs.

http://socialmediatoday.com/node/1454711

Promotion

Tips: • A business cannot be a

Profile – it violates FB rules.

• Have goals• Who is your target?• Cover image should

“talk” • Post regularly

How to use the tools

1. Create content-embed on blog/website

2. Promote it3. Refer back to

your website

Digital Branding

• Good digital branding consists of consistent messaging across all platforms

• Utilizes the 3 areas of website – content creation and promote

• Be consistent with updates and posting to your site and social networks

• Make it easy for people to share your content

Remember even if you aren’t talking about yourself, someone

else might be…

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Use alerts to know when you are being talked about

en.mention.net

talkwalker.com/en

Questions?

» Twitter: @Reikob and @TechDayCamp

» Linkedin: ReikoBeach» Reiko@thetoolboxinc.com» phone: 781.987.1655

TRBDesigns.com TheToolboxInc.com

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