digital changes everything

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Daniel Siders session @ HIMC Seattle on "Digital changes everything"

TRANSCRIPT

Digital Changes Everything

@danielsiders http://daniel.side.rs

#himc

Monday, January 24, 2011

I’m a hacker

Monday, January 24, 2011

I’m a hacker

Monday, January 24, 2011

I’m a hacker

♀Monday, January 24, 2011

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Digital Changes Everything

Change

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Change

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We can predict the future

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Our ability to respond to change is our

greatest strength

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?

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If Then??

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You don’t have to know what’s coming

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You don’t have to know what’s comingJust respond quickly when it does

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TrajectoryMonday, January 24, 2011

Trajectory

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Trajectory

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Crazy ≈ Brilliant

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Crazy ≈ BrilliantDon’t ever be afraid to try

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It’s about people

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You choose your friends

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Engage

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Engage

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Human systems use tools

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Where Did We Come From? (Web 1.0)

• Desktop only• Static pages• Guestbooks• Images as Rich Media• Directories

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Where Are We? (Web 2.0)• Video• Interactivity• AJAX• Mobile• Social• Location• User Generated Content• Search

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Where Are We Going?(Web 3.0)

• Death of the Document - Semantic Web• Universal Connectivity/100 Gbps• Mobile Everywhere• Hybrid Startups• Data Portability• WebHooks• Currency

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It’s not about the tools

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Digital just means faster acceleration

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Digital just means faster acceleration

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55,0000 5000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000

X Axis

NES + Master System + Genesis + SNES +PS1 +N64 + Saturn + PS2 + Gamecube + Xbox 360 +PS3 + Wii + XNA + XBLA + Gameboy + DS + PSP

iOS

Games available on

Monday, January 24, 2011

Digital Changes Behavior

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Digital Changes Behavior

and expectations

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Different Perspectives

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Participate or Leave

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You don’t have to know what’s coming

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You don’t have to know what’s comingJust respond quickly when it does

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You don’t have to know what’s comingJust respond quickly when it does

be a part of it

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Style Rookie

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http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

http://is.gd/kw1nGMonday, January 24, 2011

Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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2011 = 3B

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2011 = 3B

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2011 = 3B

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The world is data

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You shape the world by sharing information

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Not just what, but how

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It’s all about the kids

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Privacy

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Privacy ≠ Secrecy≠

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You can’t afford a translator

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Predictability

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Available ≠ Visible

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Strategic Communications

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State Actors

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Government

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There are no grown-ups

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Program or be programmed

http://j.mp/f0uyjKMonday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

all of them beautiful women that would divert attention

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

all of them beautiful women that would divert attentionOperated the 50 accounts while I found the prettiest (real)woman I could

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

all of them beautiful women that would divert attentionOperated the 50 accounts while I found the prettiest (real)woman I could Secured a date with a woman who was most certainly out of my league.

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

all of them beautiful women that would divert attentionOperated the 50 accounts while I found the prettiest (real)woman I could Secured a date with a woman who was most certainly out of my league. Two dates.

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

all of them beautiful women that would divert attentionOperated the 50 accounts while I found the prettiest (real)woman I could Secured a date with a woman who was most certainly out of my league. Two dates. Sex.

Monday, January 24, 2011

Program or be programmed

http://j.mp/f0uyjK

30 women from town, but they would not respond oen.Created 50 fake accounts

all of them beautiful women that would divert attentionOperated the 50 accounts while I found the prettiest (real)woman I could Secured a date with a woman who was most certainly out of my league. Two dates. Sex. Still seeing her, but wouldn't want her or anyone to know about how I got her.

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"Tell all the boys that if they want to make out they have to go to the

back of the theater with you for the Justin Bieber

movie. You will not be allowed any makeout session at any other

movies for Valentine's Day weekend."

http://gawker.com/5726192/justin-biebers-manager-brainwashes-girls-on-webcam

Monday, January 24, 2011

Advertising

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Advertising doesn’t work anymore

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Advertising doesn’t work anymore*

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Useful is the new cool

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Solve a problem

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APIs

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Dive in

Monday, January 24, 2011

Dive in

Monday, January 24, 2011

Digital Changes

#himc @danielsiders

ChangeEverything

Monday, January 24, 2011

ChangeEverything

Monday, January 24, 2011

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