social business changes everything

arne.niels[email protected] 66998163 (unified)© ARNE SIGURD ROGNAN NIELSEN

Coming up:

Social Business Changes Everything

Arne Sigurd Rognan NielsenCollaboration & Social Business Evangelist

IBM Collaboration Solutions

[email protected] 41535313

www.mynotesblog.com@mynotesblog

tirsdag 14. mai 13

mailto:[email protected]






http://www.mynotesblog.com

http://www.mynotesblog.com

[email protected] 66998163 (unified)

SOCIAL BUSINESS

EVERYTHINGCHANGES

© ARNE SIGURD ROGNAN NIELSEN

tirsdag 14. mai 13





[email protected] 66998163 (unified) 3

NONE OF US IS SMARTER THAN ALL OF US!


tirsdag 14. mai 13



arne.nielsen@no.ibm.com0047 66998163 (unified) 3© ARNE SIGURD ROGNAN NIELSEN

There’s a wonderful word in Swahili that I think expresses one of the imperatives for the future of Africa. The word is “harambee.” It

means pulling together, collaborating and supporting each other. I believe that is one of the key factors in the ability of African

countries to create sustainable and equitable economic growth will be the emergence of innovation ecosystems.

Harambee perfectly captures an essential element of such ecosystems - the ability of institutions and individuals to pull

together and build a mutually supportive environment.

«Harambee»

Takreem El-Tohamy, GM, IBM Middle East and Africa

tirsdag 14. mai 13




It’s all about BRAINS

How many brains are there in your company?How do you use that capacity?

What about CLUSTERING all these brains?


tirsdag 14. mai 13





Is social reallysomething new?


tirsdag 14. mai 13





Email is inefficient and slow


33 vs 8- sharing is smart and quick

Adapted from an illustration by Chris Rasmussen, US National Geospatial Intelligence Agency

tirsdag 14. mai 13



We need to change the way we work5.3 hours wasted per employee every week due to inefficient processes

42 % make decisions with the wrong input at least once a week

2/3 of people can’t find the help they know is out there

2 hours per day spent looking for the right information and expertise

800 billion business events daily

98% of CEO’s say they need to restructure the way their organizations work

Source: IBM CEO study 2008


tirsdag 14. mai 13





What we really MUST do!


Source: IBM Global CHRO Study 2010

tirsdag 14. mai 13




Change is the only option!


tirsdag 14. mai 13




Facebook does not make you a Social Business

Sharing documents does not make you a Social Business


So you think you are a social business?

tirsdag 14. mai 13


« We need to connect people with other people, not connect people with

documents and dead paper!»


*ISBN 978-87-400-0545-5 www.unboss.com

Lars Kolind, Jacob Bøtter, UNBOSS*

tirsdag 14. mai 13



http://www.unboss.com

http://www.unboss.com


Documents do not create business valueActivities create business value

People do activities

Be people and activity centric!

Focus on business value!


tirsdag 14. mai 13




There is a BIG difference!


tirsdag 14. mai 13






« A Social Business is a business that embeds «social» in all of its processes, connecting

people to people, people to information, and data to insight.

It is a company that engages its employees and clients in a two-way dialogue with social tools, is transparent in

sharing its expertise beyond its four walls, and is nimble in its use of insights to change on a dime.

It is different from social media, in that social media primarily addresses or focuses on marketing and

public relations.»

- Sandy Carter, IBM

And transform Insight to Activities!!


Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism,

tirsdag 14. mai 13




It’s not about Technology,it’s about Business!

« I find the whole notion of adoption, which usually means software adoption, to be slightly problematic.

What we really should be talking about is redesigning organizations and their networks to harness people power to

get things done quicker, better and cheaper, and enabling businesses to scale in a better way.

This, not tool use, is probably the goal of social business design and Enterprise 2.0.»

Lee Bryant, Headshift


tirsdag 14. mai 13





Social performs better!


Source: IBM Global CHRO Study 2010

tirsdag 14. mai 13




Collective IQ drives business


tirsdag 14. mai 13





« It is a mathematical fact that if the average number of relations between people in an organization

increases by 20 percent - the value creation in the organization increases by appx. 40 percent!»

Lars Kolind, Jacob Bøtter, UNBOSS


tirsdag 14. mai 13




Social Businesses works faster than their competition


tirsdag 14. mai 13





McKinsey says:

Source: McKinsey Global Institute July 2012: The social economy: Unlocking value and productivity through social technologies

tirsdag 14. mai 13





« When adopted at scale across an emerging type of networked enterprise and integrated into the work

processes of employees, social technologies can boost a company’s financial performance and market share,

respondents say, confirming last year’s survey results.Executives at internally networked organizations note the

highest improvement in benefits from interactions with employees; those at externally networked organizations,

from interactions with customers, partners, and suppliers. Executives at fully networked organizations report greater

benefits from both internal and external interactions.»

McKinsey Quarterly


tirsdag 14. mai 13

arne.niels[email protected] 66998163 (unified)© ARNE SIGURD ROGNAN NIELSEN

tirsdag 14. mai 13




Social Businesses grows faster than their competition


IBM wrote their first Social Guidelines already in 2005 !

tirsdag 14. mai 13






« Culture is all about doing things together!»

Trond-Are Utle


* Trond-Are Utle is Director of Sales at Symfoni Software, Norway

tirsdag 14. mai 13




« You don’t get value out of the IT investment. You get the value from what people do with it!»

Chris Potts


* Chris Potts is a corporate strategist, specializing in investing in change and IT

tirsdag 14. mai 13




« A culture that values transparency gives managers more control than one that values control. Transparency

between functions enables Prada to respond to changing market tastes very quickly.»

Patrizio Bertelli, CEO Prada*


* Harvard Business Review, September 2012

tirsdag 14. mai 13




« It is the collaboration between employees with different competencies, that makes

the best knowledge based organizations flourish!»

Lars Kolind, Jacob Bøtter, UNBOSS


tirsdag 14. mai 13





Lots of improvements


tirsdag 14. mai 13




Are you still a caveman?

Do you have a virtual cell office inside your head?


tirsdag 14. mai 13




Get out of your cave!


tirsdag 14. mai 13





tirsdag 14. mai 13




Use any device iOS, Android, Windows Mobile, Blackberry


tirsdag 14. mai 13




#1 #1#1Social Business Market Leader

4 consecutive years in a row according to IDC

IBM Connections

#1

tirsdag 14. mai 13

