digital marketing - mbooster - ilkka kurkela 2014
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www.laurea.fi
Ilkka Kurkela8.10.2014
mBoosterDigital Marketing
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Doing business in digital era?
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What if it all fails?Case United Airlines
VIDEO: http://www.youtube.com/watch?v=5YGc4zOqozo
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Source: Michael Brito 2013: http://www.business2community.com/content-marketing/your-content-strategy-defining-paid-owned-and-earned-media-0533660
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Digital strategy & sales(Mattila 2010, modified with additions Kurkela 2014)
PhonecallsMeetings
Offers
Digital marketing
WebpresenseTrust
CustomerInsights / Feedback
REFERENCES, RECOMMENDATIONS, TESTIMONIALS
9.10.2014
ESITYKSEN NIMI / TEKIJÄ 12
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Summary
2. Media
1. Strategy
3. Network
Thanks. Questions, comments?
Ilkka KurkelaSenior Lecturer, Laurea University of Applied Sciencesilkka.kurkela@laurea.fi | +358 40 661 9851
www.linkedin.com/in/ilkkakurkelawww.twitter.com/ilkkakurkela
www.ilkkakurkela.fi
Customer is King.
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