www.laurea.fi

Ilkka Kurkela8.10.2014

mBoosterDigital Marketing

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4

Doing business in digital era?

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7

What if it all fails?Case United Airlines

VIDEO: http://www.youtube.com/watch?v=5YGc4zOqozo

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Source: Michael Brito 2013: http://www.business2community.com/content-marketing/your-content-strategy-defining-paid-owned-and-earned-media-0533660

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Digital strategy & sales(Mattila 2010, modified with additions Kurkela 2014)

PhonecallsMeetings

Offers

Digital marketing

WebpresenseTrust

CustomerInsights / Feedback

REFERENCES, RECOMMENDATIONS, TESTIMONIALS

9.10.2014

ESITYKSEN NIMI / TEKIJÄ 12

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Summary

2. Media

1. Strategy

3. Network

Thanks. Questions, comments?

Ilkka KurkelaSenior Lecturer, Laurea University of Applied Sciencesilkka.kurkela@laurea.fi | +358 40 661 9851

www.linkedin.com/in/ilkkakurkelawww.twitter.com/ilkkakurkela

www.ilkkakurkela.fi

Customer is King.