digital marketing plan of hackathon viet nam 2015 at hcm city

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Digital Marketing Plan

Of Hackathon 2015

PRESENTED BY DUC DUONG

Agenda

1. Introduction to Hackathon 2015

2. Creative Idea

3. The Plan

Introduction to Hackathon 2015

CHALLENGE

Looking to find innovative ways to help jobseekers find a job.

Propose ideas that can be delivered during the Hackathon event.

Involve one of the following concepts: 1. Search and Matching (Natural Language Process and Machine Learning) 2. Internet of Things 3. Big data

REQUIREMENT

Invited to submit ideas that would help jobseekers find a job in an

innovative way

Registrants must form a team of 3 to 5 members

Ideas will be shortlisted

Source code and documentation must be provided by GitHub URL,

Prototypes

WHO SHOULD APPLY

IT teams who have an idea can help jobseekers find a job in an

innovative way.

Legal residents of Vietnam, near HCM city

Eighteen (18) years of age or older

Not employees of the Organizer and household members.

Duration: From Sep 21 to Oct 31, 2015

EVALUATE

Quality of Idea: The solution is innovative

Review Style: Contest Owner Sign-Off

WINNER

$10,000

HOW DO REGISTRANTS START?

Sign up with Facebook account

Share Hackathon 2015 with friends

Join the discussion on Vietnamwork Facebook Page or

Vietnamwork Website

HACKATHON VIETNAM CHALLENGE

Minister Nguyen Quan

WHAT HOLDS?

Đón Mưa Thành Công

WHAT‘S THE BENEFIT ?

CREATIVE IDEA

Đón Mưa Thành Công

WIN – WIN - WIN MODEL

1

3 WIN – WIN - WIN MODEL

Many solutions for

future technologies,

can learn more from

the solution

Promote their technology

projects that can make better

lives.

The competition can elevate

Navigos as a prestigious brand

THE PLAN

Teasing:

Hackathon 2015

Comeback!!

In – Event: Hackathon 2015 -

The solution is

innovative for?

Afterward: We are still with

you

Hackathon 2015 Comeback :

Attract attention of the publics

to the coming Hackathon

2015 through activations,

mass media, and interacted

communication activities such

as social media, digital , email,

PR, owned)

Phase 1: Teasing Phase 2: In -Event Phase 3: We are still with you

Hackathon 2015 - The solution is innovative : Bring the real information to competition through activations, Hackathon event and on – site communication activities through 360 communication activities ( mass media, social media, digital, news …)

We are still with you : Keep

updating information about

Hackathon 2015 report. It’s

promoted to the public

through social media, etc.

Phase 1

Hackathon 2015 Comeback

(6 week : 21/9 – 31/10)

Phase 2

Hackathon 2015- The solution is innovative

( 3 week: 1/11 – 21/ 11)

Phase 3

We are still with you

(1 week: 23/11 – 27/11)

Objectives Ring the bell to aware that Hackathon

2015 is back.

Start getting registration via facebook

Keep communication on-site and off-site through

engagement activities.

Getting more registration.

Maintain relationship with key stakeholders

Implemen

tation

• Increase awareness about Hackathon

2015.

• Spread out Hackathon 2015 on online

media

• Implement advertising execution.

• Send to Email for User when time begin

registration.

• Make Landing Page to register for the

program.

• Contact with Tech influencer and invite

them to talk about the Event.

• Online Pr Articles publishing.

• Share Pr Articles on Tech Forum, Group

Tech on social media.

• Following Registration and tracking

source to Website.

• Maintain managing website and social media.

• Online Pr articles publishing.

• Send to Email for User when time up the

program registration.

• Share PR Articles on Tech Forum, Group Tech

on social Media.

• Following Registration and tracking source to

Website.

• Launch Hackathon 2015 aftermovie.

• Maintain communicating through Website

and fanpage.

• Online PR articles publishing.

• Send to Email notifications Winner, fully

informed ideas, product…

Channels Email marketing Vietnamwork.com –

Landing Page

Pr Online, Forum Seeding,

Facebook Seeding

Facebook ads Pr Online Social Media

Influencer Email Marketing Email Marketing

PR Online, Forum

Seeding, Facebook

seeding

Facebook Ads Vietnamwork.com.vn –

Landing Page

Data Management

Landing Page

Data management

Outcomes • Awareness about Hackathon 2015

amongst Key Stakeholders is increased

• Increase traffic to Website: 30,000 user

• Increase Registration : 3000

• Increase Registration : 6000.

• Communication flow is smooth.

• Information about Hackathon 2015 spreads out

on online and social media to attract people’s

interactivities.

Success and achievement of Hackathon 2015

are widely announced to online media.

Teasing

Hackathon 2015 Comeback!!

Media

• Digital : Landing Page,

content

• Social Media: Facebook

ads, content

• Online media : PR Article

• Email marketing, content

• Youtube channel, content

• Forum Seeding

Influencer

CTO in Tech Company

on HCM City

STAKEHOLDERS FOCUSING

Media Digital Online Media

Facebook

ads

Hackathon’s

Youtube

Vietnamworks

.com

PR ARTICLE

Email

marketing

Forum

seeding

ONLINE MEDIA – PR ARTICLE

DIGITAL – Vietnamworks.com

Banner Ads Article

Email Marketing Landing Page

DIGITAL – Facebook ads

Events on Fanpage and post more event-relevant content Facebook ads – Post Engagement

DIGITAL – Youtube’s channel

Make video series about “ Thành Công “ concept such as:

1. Introduction to Hackathon 2015

2. Success story of an IT guy at Hackathon 2014

3. Current tech trends with tech industry leaders

4. The tips from the influencer

DIGITAL – Forum Seeding

Focus tech forum

Influencer

Mr. Dinh Le Dat – CTO of FPT Online

Mr. Truong Gia Binh – Director of FPT

Influencer

Mr. Nguyen Thanh Binh – Director of Coc Coc

In – Event

Media

• Social Media: Facebook ads, content

• Online media : PR Article

• Email marketing, content

MEDIA

Digital

Facebook

Content

Vietnamworks

.com

Email

marketing

DIGITAL – Vietnamworks.com

Banner Ads Article

Email Marketing

DIGITAL – Facebook ads

Updated content about Hackathon 2015

Afterward

Media

• Digital : Landing Page,

content

• Social Media: Facebook

ads, content

• Online media : PR Article

• Email marketing, content

• Youtube channel, content

ONLINE MEDIA – PR ARTICLE

DIGITAL – Vietnamworks.com

Article

Email Marketing Landing Page

DIGITAL – Youtube’s channel

The Aftermovie will capture amazing moment of winners and event.

THANK YOU

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