digital transformation€¦ · digital transformation big data artificial intelligence engagement...

DIGITAL TRANSFORMATION

Big Data

Artificial Intelligence

Engagement Scoring

Data Security

NPS

GDPR

Personalisation

Social MediaSentiment Analysis

Electronic Payments

CRM

Push Notifications

Badge

Alerts

LMS

CMS

AMSBI

a marketing term; not a strategy

DIGITAL TRANSFORMATION

“we need everything”

DIGITAL TRANSFORMATION

“a massive technology investment is long overdue”

DIGITAL TRANSFORMATION

is a television programme…

DIGITAL TRANSFORMATION

“I’m going to PM it myself”

*excitement builds*

“It’s been raining since August”

“Karen and Mark are running out of cash”

“The main thing is we have ceilings”

And your timetable?

Only a decade longer than anticipated!

a better way

Digital Transformation: a marketing term playing on perceived technology

deficits

Digital Strategy: alignment of technology investment to value over time

Digital Strategy: alignment of technology investment to value

over time

value: impact on the stakeholders members ● donors ● customers

time: prioritisation

Strategy focuses on stakeholder impact

members ● donors ● customers

Strategy begins with understanding

stakeholder digital expectations

Strategy begins with understanding

stakeholder digital expectations

2020

stakeholder digital expectations

Mobile devices: 78% of adult online

minutes

stakeholder digital expectations

Mobile apps: 59% of all minutes online

stakeholder digital expectations

Mobile Notifications

3.2x greater click rate than email

12x higher subscription rate than email

10x better retention than email

stakeholder digital expectations

examples

Royal College of General Practitioners

Silo Breaker

Deeply Personalised

Direct CRM Updating

Event Registration &

Payment

CPD and Learning

College of Optometrists

Content Hub

Offline/anytime

User Favourites

Learning Courses

Convenience

MemberWise

Community Plus

Complete Discussions

Post, Reply, Recommend

Notifications on conversations

Eventbrite & WordPress

2020 digital strategy

mobile opportunity

where online collaboration happens

leverages the existing tech stack

ideal silo breaker; confirming depth of member benefits

Has features that are browsers cannot offer:

• Offline content access

• Persistence of authentication

• Notifications and alerts

Initiates data collection and personalisation

the least expensive major digital project with

the shortest delivery time

Mark EichlerPrincipal Consultant

Booth 15