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Managing Digital Change:

Mind over technology ☺

Prof. Dr. Klemens Skibicki | Lisbon, 05.11.2019

Digital Transformation

”The difficulty lies not so much in developing new ideas as in escaping from old ones.”

JOHN MAYNARD KEYNES

»If the rate of changeon the outside

exceeds the rate of changeon the inside,

the end ist near«Jack Welch, Ex-CEO Genera l E lectr ic

“DIGITAL“?

PROFSKI-View on „DIGITAL“:

Technology

Psychology >< Sociology

Economy

INSIDE + OUTSIDE

Not about technology.

Technology is only an enabler.

DATA.

DATA.

DATA.

DESIGNUSER EXPERIENCE

OK, Big Data...turning into Smart Data!...

….to make better decisions…

What else?

NETWORK ECONOMYValue Networks rep lac ing va lue cha ins , h ierarch ies and push communicat ion

Transaction Costs=

the sum ofsearching, finding, negotiating…….transportation, controlling,…

DigitallyConnectedBusiness Processes(eBusiness, Mobile, Industry 4.0, Industrial Internet, Manufacturing 4.0, etc.)

DigitallyConnected People(Social Networks, Media change, digital influencers, Recruiting, Recommendations, etc.)

NETWORK ECONOMYValue Networks rep lac ing va lue cha ins , h ierarch ies and push communicat ion

“From value chains, hierarchies and push

communication to realtime value networks – new roles

enabled by data and lower transaction costs in a digitally connected world.“

Key Question: Which process options are more efficient

to match customer expectations?

THE LARGEST POPULATIONSPeople do what they a lways d id…but eas ier !

1 Facebook 2.402.000.000

2 YouTube 1.500.000.000

3 China 1.374.000.000

4 Whatsapp 1.300.000.000

5 Indien 1.276.000.000

6 WeChat 1.000.000.000

7 Instagram 1.000.000.000

8 Linkedin 540.000.000

9 Twitter 336.000.000

10 USA 321.000.000

“TECHNOLOGIES CHANGE FAST….

PEOPLE DO NOT !“

MAXIMUM SIMPLICITYPeople do what they a lways d id…but eas ier !

SOCIAL is not a channel!

It is a fundamental shift to theConversation Principle

„GARDENPARTY“

»A brand is a promise. But a greatbrand is a promise kept!«

Who would you ask to find out?

Muhtar Kent , Former CEO Coca Cola

INFORMATION OVERFLOW…… new f i l ters?. . .or o ld f i l ters?

55%

56%

56%

58%

60%

61%

63%

66%

70%

80%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

TV show product placements

Emaisl subscribed to

Billboards and outdoor ads

Newspaper Ads

Brand sponsorships

TV Ads

Consumer opinios posted online

Editorial Content and Articles

Branded Websites

Recommendations from people I know

Ads And Marketing Consumer Trust The Most (Nielsen Global Trust In Advertising – September 2015)

Source: https://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf

»People have access to people the maytrust more and rather listen to…always,

everywhere!«

»DIGITAL REFLEX«

Source: App Attention Index 2019 . AppDynamics(7.000 Customers in USA, UK, D, F, Australia)

=„Digital“ Experience is the most influential

factor of decisions of buying and recommending products, brands and

services…even if is a total physical offer!

«DIGITAL REFLEX»: Expectations and Standards change!

- Simplicity- Speed- Availability- Transparency- Individualisation- Service- …

«DIGITAL REFLEX»: Expectations and Standards change!

Yes, it`s me!- I am the one who destroys old industries- I don`t see any difference between online

and offline – it is ONE!- I always choose the best opportunity

available- I compare YOU with the best in the digitally

connected age…as an automatic reflex!

Data privacy concerns?

Please!...LISTEN and USE my data!!!

- Not to abuse and shout at me to force meto buy!…you will lose me that way!

- LISTEN and be there when it is relevant for ME!…and you earn my recommendation!

DESIGNUSER EXPERIENCE

© Copyright Bockstein Consulting | 2018

NOT A FUNCTION!….MARKET ORIENTET WAY TO RUN A BUSINESS…Along the whole value chain….

Eingangslogistik Produktion AusgangslogistikMarketing &

VertriebKundenservice

Beschaffung

Technologieentwicklung

Personalwirtschaft

Unternehmensinfrastruktur

Big Data, Engagement, the best option!!!

Email: INFO@PROFSKI.COM▪ FACEBOOK: facebook.com/profski.klemens▪ TWITTER: twitter.com/KlemensSkibicki▪ LINKEDIN: de.linkedin.com/in/skibicki▪ INSTAGRAM: instagram.com/klemensskibicki▪ XING: http://xing.com/profile/Klemens_Skibicki▪ WIKIPEDIA: https://de.wikipedia.org/wiki/Klemens_Skibicki

If you need a version (a few pictures haveto be removed), send an Email using„Lisbon, 05.11.2019“ to: info@profski.com

Hope is not a strategy!