digitalk 0115
Post on 25-Jul-2015
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• A monthly showcase of innovative executionsto educate, inform and inspire
• Curated by CDMiConnect EDG members
• Topics including: digital/social campaigns,apps/software, current trends, best practices…
Digitalk-0115
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What is CES? • “CES is a trade show where the biggest tech news
of the year is announced... Since 1967, throngs of stalwart techies—from retail buyers to financial analysts, journalists and just straight-up enthusiasts—have journeyed to the show, hoping for a glimpse of the newest developments in consumer electronics.”-Gizmodo
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Mercedes-benz concept car • Self Driving
• Wifi
• Connected to all social media
• Front seat swivels to create a “living room on wheels”
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Cars were all the rage! • Floor subwoofer designed to work when
completely submerged in water
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Cars were all the rage!
http://www.cbsnews.com/videos/smart-cars-exhibited-at-ces/!!
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nETATMO
• Camera placed in the home
• Face Recognition Software
• Sends alerts to your smartphone
• Records on demand
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Belty • Fitness tracker in the
form of a belt
• Automatically adjust when you sit or stand
• Can sense a large meal and automatically expands
• Vibrates if you have been sitting too long to remind you to stay active
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OKU • Handheld device that uses light to peer down
through the layers of your skin to analyze your tissue structures i.e: Oil glands, collagen, elastin
• A full assessment of the state of your skin health is sent to your phone via Bluetooth
• Provides recommendations on how to improve
Have you even heard of cleanser?
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Temptrack
• Adhesive Bandage
• Placed under babies arm
• Tracks temperature
• Alerts parents via smartphone
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• Adhesive Bandage (similar to Temptrack) that can last from 3-7 days and recharges in 3 hours
• Tracks rest and recovery to keep from over or under training
• Waterproof (good for watersports or the sweaty)
• Great for those who do triathlons etc.
Ampstrip
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Onkol • Connected hardware designed for caregivers to give elderly
independence
• Communicates via bluetooth:
• Vital signs
• Emergency situations
• Incoming and outgoing calls
• Programmed medicine reminders
• Smoke and carbon monoxide alarms
http://www.psfk.com/2015/01/ces-2015-beautifully-designed-hardware-connects-elderly-to-
family-and-caregivers.html!!
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QUELL • Wearable pain relief
• Triggers pressure points in your calf sending signals to the brain, tricking it into releasing its natural opiates
• Promising up to 40 hours of pain relief on a single charge
• FDA approved in the US and will be sold in the spring
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GOBE • Wearable that claims to count calories by using your
blood glucose levels
• Will help dieters and those seeking a healthy lifestyle count calories more accurately than manual counting
Side note: perhaps we could check blood glucose by using blood glucose?!
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smartmat • Hook up to iPad for a guided yoga class
• Mat uses sensors to detect your balance and alignment
• Gives you tips on how to perfect your stance
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In summary • Technology is forever changing
• Being in pharma does NOT exclude us
• Technology can be used for: Patients Caregiver Fitness Junkies Everyday consumers Many More!
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CONFIDENTIAL—For internal discussion only. CONFIDENTIAL—For internal discussion only.
Thank you!
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