does twitter vine have a place in your advocacy program?

What is Vine? •  Vine is a mobile app that allows

users to share 6-second videos within the app.

•  Can be shared externally to Twitter and Facebook or embedded on a blog or website.

•  Vine was designed in a way for you to film short, allowing animation-like effect.

Vine’s monthly active user base soared from

2% to nearly 8% of iPhone owners

in the U.S. between January and April.* *According to the new

Mary Meeker internet trend study

Vine For Advocacy? Why Not? •  A unique opportunity to leverage the power of video

and Twitter to promote their issues.

•  Your cause and your advocates can use Vine to:

o  Promote organizational events. o  Promote new initiatives and issue-based

campaigns. o  Capture activist testimonials about the

organization and its work .

Children’s Advocacy Day at The Capitol

http://seenive.com/v/911326550861955072#.UbYTQkC1E1K

The AlzheimerNS Team Provides Contact Info

https://vine.co/v/bJEH1gE2pPi

Volunteers Vine Charity to End Alzheimers

http://seenive.com/tag/alzheimers

The Diabetes UK Nonprofit Thanks Followers

https://vine.co/v/b5tnVIVjt2M

Nordstrom’s Talking Shirts

http://seenive.com/v/936787602613362688#.UbYzsEC1E1J

Developing Ideas For Vine

"Like Tweets, the brevity of videos on Vine inspires creativity.” - Mike Sippey , Twitter's VP of Product

https://vine.co/v/bXJAmFLBaat and/or https://vine.co/v/b5PUVEEE9tn

General Electric Gets Creative To Engage Followers

American Airlines Thanks Customer Vine

https://vine.co/v/bVzApMOzJp7

Time’s 90 years of TIME's Person of the Year Vine

https://vine.co/v/bvL9VLqIiF3

Rolling Stones, “Guess Who’s On the Front Cover”

http://seenive.com/v/933739832587468800#.UbYoSkC1E1I

Dunkin Donuts Using Vine Contest in New Campaign

https://vine.co/v/bETAwdAJnzA

“We see Vine as an untapped resource that is in the beginning stages of its popularity. Our interest and inspiration to launch our official Vine account came from Dunkin’ Donuts guests.” - Dunkin’ Donuts Representative

How To Tell A Story With Vine •  Advocate for an issue. •  Personalize your cause. •  Thank advocates. •  Make a statement about your issue. •  Capture the progression of issues throughout the years. •  Be creative. •  Provide a sneak peek. •  Engage advocates.

How to Use Vine •  Download and Create a Vine account

o  Sign-in using your Twitter account or email.

•  Record a Vine o  Tap on the screen to record. o  A status bar at the top will show you much of the six-second length you have recorded.

•  Sharing your Vine o  Give it a caption and an optional location. o  Choose what networks to share it with.

Making Use of Vine For Your Advocacy Campaign

•  Build into your social media team to create vine videos in real time.

•  Make it part of your overall Twitter Strategy.

•  Use a call to action.

•  Tag other users.

•  Engage your followers in conversation.

https://vine.co/v/b3x03e9qmah

RED (The Global Fund To Fight AIDS)

Uses Vine To Raise Awareness

https://vine.co/v/b3PQB3IvJme

RED (The Global Fund To Fight AIDS)

Uses Vine To Raise Awareness

https://vine.co/v/bLZpU0aHEV1

RED (The Global Fund To Fight AIDS)

Uses Vine To Raise Awareness

https://vine.co/v/b39iiAYb5Kt

RED (The Global Fund To Fight AIDS)

Uses Vine To Raise Awareness

Key Takeways •  Be Spontaneous!

•  Make Emotional Connections.

•  Give Your audience A Reason To Share.

•  Use Teasers In Your Vine.

•  Use Hashtags.

•  Vine In Real Time.

•  Amplify Your Brand/Organization.

Places To Watch Videos On Vine, Even If You Don’t Have The App:

Seenive.com Vinething.co Vineroulette.com Vinesmap.com Allaroundthevines.com Vineszap.com Justvined.com Vpeeker.com

To get more info on new Internet products, and breaking tech news, visit TechCrunch.com.

"If a picture is worth a thousand words, then a video is worth a million" - Napoleon Bonaparte

QUESTIONS?