dominate with data
Post on 07-May-2015
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EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Dominate with data
Karate Chop the Data- Get Results
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
“Hey Doc,... it hurts when I hitmy serve really hard.”
-Patient
“Don’t hit your serve really hard.” -Doctor
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Measure What Matters!
• Brand Demand & Awareness
• Search Traffic that Converts
• Campaigns (online & offline)
• Communication (social, email, etc.)
• Content, Content, Content
• Goals, KPI’s, & Revenue
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Help Data Defeat the HiPPO
HiPPO=Highest Paid Person’s Opinion
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Open Your Mind and Discover!Arghhh!No gold.
Only platinum.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Brand Demand &
Awareness is DAMN
Important People!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
People Search for
stuff,... A LOT!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Know What Matters
FOR YOUR Business
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Dang it, People...
Track Campaigns!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Content,...Content,...
Content,... etc.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Communication -
Talk, Social, Email
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
“It doesn’t matter how many friends, followers, or subscribers you have. Orevent the number of posts, tweets, or
follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master)
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
“What matters is everything thathappens after you post, tweet,blog, share, or participate.”
-Avinash (The Man, Myth, Legend)
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
“Did you grab attention? Did youdeliver delight? Initiate a discussion?
Cause people to take action?DID YOU PROVIDE VALUE?!!!”
-Avinash Kaushik (Analytics Legend)
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Measure Communication
• Track offline communication
• Measure email marketing efforts
• Define “realistic” social media goals
• Measure using advanced segmentation
• Measure with your brain + tools of choice
• Measure Micro + Macro Conversions
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
How to Grab Data Driven Dollars!
• Define Business Objectives
• Set up Goals & KPI’s
• Segment Traffic (Know Your Audience)
• Do Stuff, Man (Make Improvements)!
• Grow Your Business!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Now Go Dominate with Your Data!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Ed ReeseEMAIL: ed@sixthmanmarketing.comPHONE:509. 624.5580TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
“What matters is everything thathappens after you post, tweet,blog, share, or participate.”
-Avinash
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
Measure What Matters!
• Brand Demand & Awareness
• Search Traffic that Converts
• Campaigns (online & offline)
• Communication (social, email, etc.)
• Content, Content, Content
• Goals, KPI’s, & Revenue
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