dos and dont's of web design sexton
Post on 30-Nov-2014
2.059 Views
Preview:
DESCRIPTION
TRANSCRIPT
Dos and Don’ts of Web DesignDos and Don’ts of Web Design
Shirley Sexton Director, Interactive Marketing and Fundraising
• Web Design and Development
• Video Production
• Interactive Marketing
"People are on the Web not to enjoy your Web design, but to get something done.”
--Jakob Nielsen
Treat every page like your front door.Treat every page like your front door.
• Only 25% of Web visitors enter sites via the home page.
--Nielsen Norman Group, 2008
• Only 25% of Web visitors enter sites via the home page.
--Nielsen Norman Group, 2008
Give the people what they want.Give the people what they want.
Site visitors look for:• Text field to search• Links (make them obvious)• Next steps• Answers
Site visitors look for:• Text field to search• Links (make them obvious)• Next steps• Answers
Focus on the user, not the organization.Focus on the user, not the organization.
Donors want to know: • Mission• Goals• Objectives• Work• How donations are used
Donors want to know: • Mission• Goals• Objectives• Work• How donations are used
Do not try this at home.Do not try this at home.
• Choose a design firm with a proven track record of relevant experience.
• Choose a design firm with a proven track record of relevant experience.
top related