dr. rachel giles founder and chair, ikcc€¦ · augmented reality face-filter. new ....

Dr. Rachel Giles

Founder and Chair, IKCC

The IKCC Network 2017

41 Affiliates, 34 Countries, 6 Continents:Reaching over 1.2 million kidney cancer patients worldwide

The Global Network 2017

Kidney and bladder cancers

“Blood in pee” most commonly recalled cancer symptom at the post stage

5

72

36

28

24

14

11

10

23

32

31

25

12

9

8

Blood in your pee

Blood in your poo

A cough (for 3 weeks or more)

A lump in your breast

Need to pee very often

A lump (unspecified)

(Unexplained) weight loss

Post

Pre

BASE: All who have seen, heard or read any adverts, publicity or other types of information in the last couple of months about the symptoms of cancer pre/post (632/846)NEW3. What cancer symptoms do you remember seeing or hearing about in the last couple of months?Chart includes symptoms that have 10% mentions or more (post).Significant difference pre to post (*)

% recalling cancer symptoms seen or heard in the last couple of months (spontaneous recall)*

PRE: Those in the pilot region more likely to recall seeing/hearing about blood in your pee (54%) or needing to pee often (29%)

POST: More like to recall seeing/hearing about needing to pee often (26%)

Men: 77%†Women: 68%

1.Pick a date

2.Commissioned Evidence-based

paper:”The global burden of

kidney cancer: a call to action”

3.Hired PR agency

4.Bought URLs, made website

www.worldkidneycancerday.com

World Kidney Cancer Q&A Day

22 June 2017

$5 research per quiz

World Kidney Cancer Q&A Day

World Kidney Cancer Q&A Day

World Kidney Cancer Q&A Day

World Kidney Cancer Q&A Day

Sponsors

Gold Sponsors

Pfizer

BMS

Novartis

Silver Sponsor

Ipsen

All Sponsors encouraged to participate both

internally and externally.Juliet Ibrahim

Global Ambassador, 2017

World Kidney Cancer Day - Impact

Twitter:Nearly 200,000

impressions

Thunderclap:Combined social media reach of over 230,000

Over 11,000 people around the world

completed the quiz

The ‘Sizzle’

Green Kiss for Kidney Cancer

augmented reality face-filter

New Technology…. Facial Recognition

Having completed the quiz, the selfie camera opens automatically enabling you to place a green kiss on your lips, cheek, forehead etc

E.g. I’m sending you a green kiss because I’ve just done the World Kidney Cancer Q&A Day quiz to raise awareness and funds for this little-known but fast-growing cancer. Please click on the kiss to do the quiz yourself.

If I send to 300 friends with a 5% participation rate and they do the same, that’s 240 quizzes complete. A further round takes it to around 4,000

Green Kiss for Kidney Cancer

Thank You!