dr. rachel giles founder and chair, ikcc€¦ · augmented reality face-filter. new ....
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Dr. Rachel Giles
Founder and Chair, IKCC
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The IKCC Network 2017
41 Affiliates, 34 Countries, 6 Continents:Reaching over 1.2 million kidney cancer patients worldwide
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The Global Network 2017
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Kidney and bladder cancers
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“Blood in pee” most commonly recalled cancer symptom at the post stage
5
72
36
28
24
14
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32
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25
12
9
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Blood in your pee
Blood in your poo
A cough (for 3 weeks or more)
A lump in your breast
Need to pee very often
A lump (unspecified)
(Unexplained) weight loss
Post
Pre
BASE: All who have seen, heard or read any adverts, publicity or other types of information in the last couple of months about the symptoms of cancer pre/post (632/846)NEW3. What cancer symptoms do you remember seeing or hearing about in the last couple of months?Chart includes symptoms that have 10% mentions or more (post).Significant difference pre to post (*)
% recalling cancer symptoms seen or heard in the last couple of months (spontaneous recall)*
PRE: Those in the pilot region more likely to recall seeing/hearing about blood in your pee (54%) or needing to pee often (29%)
POST: More like to recall seeing/hearing about needing to pee often (26%)
Men: 77%†Women: 68%
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1.Pick a date
2.Commissioned Evidence-based
paper:”The global burden of
kidney cancer: a call to action”
3.Hired PR agency
4.Bought URLs, made website
www.worldkidneycancerday.com
World Kidney Cancer Q&A Day
22 June 2017
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$5 research per quiz
World Kidney Cancer Q&A Day
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World Kidney Cancer Q&A Day
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World Kidney Cancer Q&A Day
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World Kidney Cancer Q&A Day
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Sponsors
Gold Sponsors
Pfizer
BMS
Novartis
Silver Sponsor
Ipsen
All Sponsors encouraged to participate both
internally and externally.Juliet Ibrahim
Global Ambassador, 2017
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World Kidney Cancer Day - Impact
Twitter:Nearly 200,000
impressions
Thunderclap:Combined social media reach of over 230,000
Over 11,000 people around the world
completed the quiz
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The ‘Sizzle’
Green Kiss for Kidney Cancer
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augmented reality face-filter
New Technology…. Facial Recognition
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Having completed the quiz, the selfie camera opens automatically enabling you to place a green kiss on your lips, cheek, forehead etc
E.g. I’m sending you a green kiss because I’ve just done the World Kidney Cancer Q&A Day quiz to raise awareness and funds for this little-known but fast-growing cancer. Please click on the kiss to do the quiz yourself.
If I send to 300 friends with a 5% participation rate and they do the same, that’s 240 quizzes complete. A further round takes it to around 4,000
Green Kiss for Kidney Cancer
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Thank You!