driving accelerated growth - lean startup co. · using lean startup techniques in marketing by pam...
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Driving accelerated growthUsing Lean Startup Techniques in Marketing
by Pam Webber, Chief Marketing Officer of 99designs
How I learned theLean StartUp method
- the hard way
Revenue in 2000—
0
5
10
15
20
25
eBay Local Trading US Classifieds
<$1M
$20B
Results?
L
Fast forward a few years later…
weeDECOR Step 1:
weeDECOR Step 1:
Test demand
weeDECOR Step 1:
Test demand
weeDECOR step 2:
weeDECOR step 2:
Stage investment
weeDECOR step 2:
Stage investment
Ecommerceplugin
weeDECOR step 2:
Stage investment
Ecommerceplugin
Print-to-order
weeDECOR step 2:
Stage investment
Ecommerceplugin
Print-to-order Customerphotography
weeDECOR Step 3:
weeDECOR Step 3:
Practice artful acquisition
weeDECOR Step 3:
Practice artful acquisition
Organic traffic
weeDECOR Step 3:
Practice artful acquisition
Organic traffic Social media
weeDECOR Step 3:
Practice artful acquisition
Organic traffic Social media Partners
J
100K monthly visits
$25K to launch100K monthly visits
100K monthly visits $25K to launch Six digit revenue
Lean Startup marketingFor the everyday marketer
Test demand
Stage investment
Practice artful acquisition
$1.5B acquisition
E
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SEO1M visitors
START THE QUIZ
START THE QUIZ
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2.5X increase
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Accelerating Growth with Lean Startup Marketing Techniques
Test demand
Accelerating Growth with Lean Startup Marketing Techniques
Test demand Stage investment
Test demandPractice artful acquisition
Accelerating Growth with Lean Startup Marketing Techniques
Stage investment
Pam WebberChief Marketing Officer @ 99designs
@pamwebber_sf
pam.webber@99designs.com
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