dvbia presentation slideshare

The Showrooming ChallengeeCommerce Strategies to lift the top line

About ideaLEVER• 15 years of eCommerce• 18 years of developing websites

Fear is Your EnemyRecent Pew research has found that 46 percent of showrooming shoppers actually ended up making a purchase in-store in 2012

Get on the Bus

The Trend is IrrefutableApparel chains

Online sales 2012-1017

Be Part of the Decision Process• Pre shopping• New tools for

new times• No more Yellow

Pages• SEO popular

brands• Google ads

Mmmmmmobile

A Tale of Two Sites

Mmmmmore Mobile

The Trend is Irrefutable2012-1017mCommerce growth

Mobile optimizedwebsites

Phygital & Omni Channel• Convergence• eTailers getting

physical• Big box – small

box• New Amazon

distribution centres

Phygital InnovationVirtual Stores

Concierge mobile App

Socialize• Create a

persona• Talk about

customers• Video• Coupons &

rewards• URLs &

hashtags

Offer More• Leverage staff• Returns• Follow up

Conclusion• Get on the bus if you’re

not already.• Tackle eCom in stages.• Strategically deploy your

resources.• For a copy of this

presentation or for a free eCom audit of your website contact: vwong@idealever.com