ecommerce personalization - francisco_carrero
Post on 19-Jun-2015
132 Views
Preview:
DESCRIPTION
TRANSCRIPT
E-commerce Personalization
Francisco CarreroCEO, BrainSINS
@FkieCarrero
martes, 4 de marzo de
After lead generation, the fight is for retention
martes, 4 de marzo de
Personalization has been a traditional strategy
martes, 4 de marzo de
In the online world, it is about identifyingbehavior patterns...
martes, 4 de marzo de
...to make each and every customer feel unique
martes, 4 de marzo de
Personalization shows clear benefits
35% Repeat Customers Increase
65% New Users
10% AOV Increase
62% Users find it useful
martes, 4 de marzo de
Most stores agree, but only a few apply it
94% Accept as critical
72% Don’t know how
56% Don’t apply
4% Are doing it great
martes, 4 de marzo de
Barriers are important
47% IT Department
44% Lack of resources
32% No Real Time Techonolgy
martes, 4 de marzo de
But barriers can be breachedmartes, 4 de marzo de
5 Steps towards Personalization
martes, 4 de marzo de
1. Recognition
Name
Preferences
Colors
Sorting criteria
martes, 4 de marzo de
2.Behavioral Targeting
Geolocation
Web Activity
Inbound Channels
martes, 4 de marzo de
3. Email personalization
Newsletter Personalization
Email retargeting
Cart Abandonment Recovery
martes, 4 de marzo de
4. Product Recommendations
Up-selling
Cross-selling
Related Items
martes, 4 de marzo de
5. Multichannel Personalization
Offline and Online
Mobile and Tablets
martes, 4 de marzo de
Don’t forget that human interaction is sometimes needed
martes, 4 de marzo de
Combine Personalization with other Loyalty Programs
Points
Incentives
Gamification
martes, 4 de marzo de
...attend personally to their needs
And when you make a mistake...
martes, 4 de marzo de
¡¡Thank you!!
Francisco Carrero, CEOfrancisco.carrero@brainsins.com
Twitter: @FkieCarrero
martes, 4 de marzo de
top related