edutainment - satyamev jayatae

Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment Education + Entertainment

Edutainment Edutainment Education + Entertainment

Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment Entertainment

Edutainment Edutainment Entertainment

Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment It refers to any entertainment

educate as well as to entertain. C

both educational and enterta

edutainment.

Edutainment Edutainment It refers to any entertainment

educate as well as to entertain. C

both educational and enterta

edutainment.

Edutainment Edutainment Edutainment Edutainment Edutainment Edutainment ent content that is designed to

in. Content with a high degree of

tertainment value is known as

edutainment.

Edutainment Edutainment ent content that is designed to

in. Content with a high degree of

tertainment value is known as

edutainment.

SatyamevSatyamevSatyamevSatyamevSatyamevSatyamevTruth alone prevailsTruth alone prevails

SatyamevSatyamevTruth alone prevailsTruth alone prevails

SatyamevSatyamev JayateJayateSatyamevSatyamev JayateJayateSatyamevSatyamev JayateJayateTruth alone prevailsTruth alone prevails

SatyamevSatyamev JayateJayateTruth alone prevailsTruth alone prevails

HighlightsHighlightsHighlightsHighlightsHighlightsHighlightsHighlightsHighlights

Engaging Engaging CContent (Story telling)ontent (Story telling)Engaging Engaging CContent (Story telling)ontent (Story telling)ontent (Story telling)ontent (Story telling)ontent (Story telling)ontent (Story telling)

Content with Social CauseContent with Social CauseContent with Social CauseContent with Social Causeause (Social Responsibility)ause (Social Responsibility)ause (Social Responsibility)ause (Social Responsibility)

Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)Genuinely Interested in others (Concerned)

Alarming FactsAlarming FactsAlarming FactsAlarming Facts

Dangerous Situation (Scenarios)Dangerous Situation (Scenarios)Dangerous Situation (Scenarios)Dangerous Situation (Scenarios)

Action (Urgency) Action (Urgency) Action (Urgency) Action (Urgency)

Empowerment (Public Participation)Empowerment (Public Participation)Empowerment (Public Participation)Empowerment (Public Participation)

Change (Leading by Example)Change (Leading by Example)Change (Leading by Example)Change (Leading by Example)

Brand Power (Partners in Change) Brand Power (Partners in Change) Brand Power (Partners in Change) Brand Power (Partners in Change) –– Reliance / NGOReliance / NGO

Feedback Feedback Feedback Feedback

Suggestion Suggestion Suggestion Suggestion

Emotional Intimacy with viewers Emotional Intimacy with viewers

(Emotional Intelligence)(Emotional Intelligence)

Emotional Intimacy with viewers Emotional Intimacy with viewers

(Emotional Intelligence)(Emotional Intelligence)

Circle of InfluenceCircle of InfluenceCircle of InfluenceCircle of Influence

Circle of ConcernCircle of ConcernCircle of ConcernCircle of Concern

Business ModelBusiness ModelBusiness ModelBusiness Model

Emotional Intimacy associEmotional Intimacy associ

generates WOMgenerates WOM

Emotional Intimacy associEmotional Intimacy associ

generates WOMgenerates WOM

sociated with Social Cause sociated with Social Cause

generates WOMgenerates WOM

sociated with Social Cause sociated with Social Cause

generates WOMgenerates WOM

Engaging Content & Viewer’s involvement Engaging Content & Viewer’s involvement

Generate Loyalty.Generate Loyalty.

Engaging Content & Viewer’s involvement Engaging Content & Viewer’s involvement

Generate Loyalty.Generate Loyalty.

Empowerment invoke treEmpowerment invoke tre tremendous participation tremendous participation

Website HitsWebsite HitsWebsite HitsWebsite Hits

Phone callsPhone callsPhone callsPhone calls

SMSSMSSMSSMS

Number of ViewersNumber of ViewersNumber of ViewersNumber of Viewers

Advertisements / SponsorsAdvertisements / SponsorsAdvertisements / SponsorsAdvertisements / Sponsors

Inaugural EpisodeInaugural EpisodeInaugural EpisodeInaugural Episode

Inaugural episode touched upoInaugural episode touched upo

women community women community –– the largethe largewomen community women community –– the largethe large

upon social problems faced by upon social problems faced by

largest TV viewing community.largest TV viewing community.largest TV viewing community.largest TV viewing community.

The Largest TV viewing community.The Largest TV viewing community.The Largest TV viewing community.The Largest TV viewing community.

Integrated Marketing Channels..Integrated Marketing Channels..Integrated Marketing Channels..Integrated Marketing Channels..

ormat ormat

Raises IssuesRaises Issues, talks about , talks about

cause and then about cause and then about people people

who did something who did something or are or are

willing to do somethingwilling to do something

to generate to generate

ormat ormat

Raises IssuesRaises Issues, talks about , talks about

cause and then about cause and then about people people

who did something who did something or are or are

willing to do somethingwilling to do something

to generate to generate to generate to generate

spark for action spark for action and then and then end end

with Empowerment with Empowerment leading leading

to to participationparticipation to to

ChangeChange the situationthe situation..

to generate to generate

spark for action spark for action and then and then end end

with Empowerment with Empowerment leading leading

to to participationparticipation to to

ChangeChange the situationthe situation..

Important factors that will hold the viewers:

Program with social cause caProgram with social cause ca

period of time, so the issues should be taken in each period of time, so the issues should be taken in each

Important factors that will hold the viewers:

Program with social cause caProgram with social cause ca

period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each

episode very carefully. episode very carefully.

No. of episodes should be limited No. of episodes should be limited

Format should be consistentFormat should be consistent

period of time, so the issues should be taken in each period of time, so the issues should be taken in each

episode very carefully. episode very carefully.

No. of episodes should be limited No. of episodes should be limited

Format should be consistentFormat should be consistent

Important factors that will hold the viewers:

e can be of concern for short e can be of concern for short

period of time, so the issues should be taken in each period of time, so the issues should be taken in each

Important factors that will hold the viewers:

e can be of concern for short e can be of concern for short

period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each period of time, so the issues should be taken in each

No. of episodes should be limited No. of episodes should be limited –– should not stretch should not stretch

Format should be consistentFormat should be consistent

period of time, so the issues should be taken in each period of time, so the issues should be taken in each

No. of episodes should be limited No. of episodes should be limited –– should not stretch should not stretch

Format should be consistentFormat should be consistent

Thank you

You can reach me at – vinod.kr.sharma@gmail.comvinod.kr.sharma@gmail.com