email list-building 101: how to reel in new readers with a few simple steps

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How to Reel In New Readers with a Few Simple Steps

Email List-Building 101

Justin Premickjustinp@aweber.com

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About Me:

•I help businesses& bloggers create betteremail campaigns

•Dir. of EducationMarketing, AWeber

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Today, You’ll Learn:

•3 places where all blogs should ask people to join your email list

•2 things your signup forms MUST do if you want people to join your list

Q&A at the end - ask questions!

This is being recorded

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Why build your email list?

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92%

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If you want to reach people, use what they know and

use.

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... unless you have a way to remind and encourage them to do

so

Most Visitors Don’t Return

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Let’s talk about Blogs*

* ... and publishers’ sites

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•Navigational tabs: about, contact, topics

Most Blogs Look Like This:

•Main column: posts

•Header: title, picture

•Sidebar: ads, links, search bar, related posts

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Most Blogs are TERRIBLE at Building Email Lists!

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Too Many Blogs Focus on the Wrong Things

•RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form

•If they do have email, it’s hidden...

•... or it’s boring.

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•Put your subscriber at ease

To Get People to Opt In, Your Forms Must...

•Make a COMPELLING offer

Most forms FAIL to do this

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•Make a COMPELLING offer (no “updates”)

Action Items:

•Address spam & privacy fears

•Create or edit your signup forms

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3 Places Your Blog Must Build Your Email List

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•Easy to add (WordPress widgets)

#1: Sidebar

•Higher = more visible = more signups

•Appears on every page of your blog

•Remember: KISS and WIIFM

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#2: End of Posts

“Like what you just read? There’s more where that came from...”

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#3: Sign Up While Commenting

Commenters are more engaged than non-commenters.

Make it easy for them to join your list and come back later.

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•Add a form to the end of your posts

Action Items:

•Identify other pages with no signup form -- then add one!

•Add a form to your sidebar

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List-Building is All About Giving People 2 Things...

•A chance to subscribe

•A reason to do so

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One More Thing, Then Q&A...

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Want More Email Help?

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justinp@aweber.comabout.me/justinpremick

Thank You!

Get the Slides:slideshare.net/aweberinc

Questions? Find Me Here:

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