emerging social media trends you need to know
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Emerging Social Media Trends You Need To KnowRichard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller
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Agenda
■ Learn from two experts about the changes happening in technology and behavior
■ Gain insight into top trends
■ Learn how to adjust your strategy to make stronger connections with your online audience
Amy DeLouise■ Scriptwriter/Director/Producer
■ Brand Consultant
■ Marketing Blogger
■ lynda.com Author
■ Speaker/Facilitator
Getting In Touch
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www.linkedin.com/in/amydelouise
amydelouise.com
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plus.google.com/+AmyDeLouise
Richard Harrington■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photographer
Getting In Touch
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Content Creation Experience
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Client Roster
■ Apple
■ Adobe Systems
■ Cisco
■ Microsoft
■ National Foundation for Credit Counseling
■ Children’s National Health System
■ Federal Express
■ US Dept. of Agriculture
Topics Covered■ Technology
■ Photography
■ Design
■ Fashion
■ Health
■ Parenting
■ College Admissions
■ Mobile Computing
■ Education
■ Fundraising
■ Fitness
■ Presentation Skills
■ Employment
■ Travel
I WanT, wHat I Want,
when I want it!
Access to the Internet
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Internet Users in USMen 87%Women 86%
Age 18–29 97%Age 30–49 93%Age 50–64 88%Age 65+ 57%
Source:Pew Internet Life
Internet Users in USEDUCATIONHigh School Grad 76%Some College 91%College+ 97%
Source:Pew Internet Life
Internet Users in USINCOMELess than $30,000 77%$30,000–$49,000 85%$50,000–$74,999 93%More than $75,000 99%
Source:Pew Internet Life
Internet Access is Everywhere % With Internet Access From Any Location (12+)
0
25
50
75
100
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
8988848583828181
7572
6255
50
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
0
25
50
75
100
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
89868482
7669
58
48
37
2821
881315
20
28
38
48
60
68
78
Dial-Up Broadband
Top 10 Countries by Number of Internet Users
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Rank Country Internet Users Population %
1 China 420,000,000 31.8%2 United States 234,372,000 76.3%3 Japan 95,979,000 75.5%4 India 81,000,000 7.0%5 Brazil 72,027,700 36.2%6 Germany 61,973,100 75.3%7 United Kingdom 46,683,900 76.4%8 Russia 45,250,000 32.3%9 France 43,100,134 69.3%
10 South Korea 37,475,800 77.3%
Top 10 Countries by Percentage of Internet Users
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Rank Country Internet Users Population %
1 Iceland 285,700 93.2%2 Norway 4,235,800 90.9%3 Greenland 52,000 90.3%4 Sweden 8,085,500 89.2%5 Netherlands 14,304,600 85.6%6 Denmark 4,629,600 84.2%7 Finland 4,382,700 83.5%8 New Zealand 3,500,000 83.1%9 Australia 17,033,826 80.1%
10 Luxembourg 387,000 78.7%
The Rise in Tablets
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Tablet Ownership
2012 2013 2014
16%
12%
6%
6%3%
1%
17%14%11%
iPad only Both Non-iPadArbitron
Personal Electronic Devices (PEDs)
Tablet Ownership
Pew Internet Life
0%
10%
20%
30%
40%
50%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
42%
34%
24%
10%8%3%
E-Reader Ownership
Pew Internet Life
0%
8%
16%
24%
32%
40%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
32%
24%
19%
10%12%
4%
Opinion of the Internet
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Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
0%
25%
50%
75%
100%
2002 2007 2012
46
33
20
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
0%
25%
50%
75%
100%
12–34 35+
33
68
Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Eliminate iPhone or TV
6%
36%58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know
Why Aren’t People Online?■ 15% of American adults do not use
the internet at all
■ 9% of adults use the internet but not at home
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Why Aren’t People Online?■ 34% of non-internet users think the
internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it.
■ 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Why Aren’t People Online?■ They are physically unable, or they
are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
Why Aren’t People Online?■ 19% of non-internet users cite the
expense of owning a computer or paying for an internet connection.
■ 7% of non-users cited a physical lack of availability or access to the internet.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
The Addiction Called Social Media
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Social Media Outlets■ Twitter
■ Google+
Creator’s Networks■ Instagram
■ Flickr
■ Vimeo
■ YouTube
■ Vine
Social Media Usage 2013—2014
Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine
9%13%13%
16%17%19%22%
58%
0%3%10%
15%12%12%
17%
58%
2013 2014 Edison Research
Social Media Usage 2012—2013
Facebook LinkedIn Pinterest Twitter Instagram
17%18%21%22%
71%
13%16%15%
20%
67%
2012 2013 Pew Internet
Have a Profile on a Social Networking Site
0%
25%
50%
75%
100%
29
43
58
7380
8683
12–17 18-24 25-34 35-44 45-54 55-64 65+
Edison Research
News Consumptionreddit
Google Plus
Tumblr
YouTube
0 0.25 0.5 0.75 1
13%
13%
20%
29%
30%
47%
52%
62%
Pew Internet
Information Gatekeepers
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Information Gatekeepers
■ 1871: Western Union controls 90 percent of U.S. telegraph traffic.
■ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks.
■ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
Information Gatekeepers
■ 1997: About half of all American homes with Internet access get it through America Online.
■ 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market.
■ 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
People Are Looking for Privacy
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Americans Lack Control
■ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies.
■ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online.
■ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Lack Control
■ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge.
■ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications.
■ 64% believe the government should do more to regulate advertisers.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Lack Control
■ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.”
■ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Feel Insecure
■ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization.
■ 68% feel insecure using chat or instant messages to share private information.
■ 58% feel insecure sending private info via text messages.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Feel Insecure
■ 57% feel insecure sending private information via email.
■ 46% feel “not very” or “not at all secure” calling on their cell phone when they want to share private information.
■ 31% feel “not very” or “not at all secure” using a landline phone when they want to share private information.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Consider Terms of Service
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YouTube Statistics
■ 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
■ Over 3 billion videos are viewed a day
■ More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
sublicenseable
transferable
without limitation
Streaming Services are Booming
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SiriusXM■ More than 100 live channels
■ Uninterrupted music, sports, and talk radio
■ Fresh audio experience, every time they board
Internet Audio Brand AwarenessPandora
iHeartRadio
iTunes Radio
Rhapsody
Spotify
Google Play
Slacker
Radio.com
TuneIn
Last.fm
0 0.25 0.5 0.75 1
8%
10%
14%
14%
24%
28%
40%
47%
48%
70%
The Infinite Dial — Edison Research
% Who Have Listened to Online Radio in Last Month
0%
10%
20%
30%
40%
50%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
47%45%
39%34%
27%27%
21%20%21%
15%16%17%
The Infinite Dial — Edison Research
Online Radio Listening in a Car Via Cell Phone
0%
6%
12%
18%
24%
30%
2010 2011 2012 2013 2014
26%
21%
17%
11%
6%
The Infinite Dial — Edison Research
% By Age Group Who Have Listened to Online Radio in Last Month
0%
16%
32%
48%
64%
80%
12-24 25-54 55+
21%
50%
75%
The Infinite Dial — Edison Research
Internet Audio Consumption
Computer
Smartphone
Tablet
TV
Audio System
0 0.25 0.5 0.75 1
2%
12%
34%
66%
67%
The Infinite Dial — Edison Research
Own TV Connected to Web
49% 51%
Yes No
The Infinite Dial — Edison Research
Technology Hard to Give Up
0%
10%
20%
30%
40%
50%
60%
Internet Cell Phone Television Email Phone Social Media
10%
17%
34%35%
44%46%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
% Who Have Watched Internet Video Programming From YouTube
0%
13%
25%
38%
50%
Last Month Last Week
37
44
37
45
31
41
28
38
23
34
14
21
712
2007 2008 2009 2010 2011 2012 2013
The Infinite Dial — Edison Research
Amazon Instant Video■ More than 100,000 movies and
TV episodes
■ Rent or purchase
■ Not limited to Kindle platform
■ Prime Instant Video
Social Teens Are Mobile
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Teens and Mobile Apps
■ 58% of all teens have downloaded apps to their cell phone or tablet computer.
■ 51% of teen apps users have avoided certain apps due to privacy concerns.
■ 26% of teen apps users have uninstalled an app because they found out it was collecting personal information that they didn’t wish to share.
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
Teens and Mobile Apps
■ 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information.
■ Among teen apps users, girls are considerably more likely than boys to say they have disabled location tracking features (59% vs. 37%).
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
Location Tracking & Teens
http://www.pewinternet.org/2013/08/22/main-findings-3/
Have Turned Off Location Tracking Features.
0%
20%
40%
60%
80%
100%
All App Downloaders Boys Girls Ages 12—13 Ages 14—17
47%46%
59%
37%46%
Social Teens
■ 94% of teen social media users said they had a Facebook profile
■ 81% said that Facebook is the profile they use most often
Social Teens
■ 26% of teen social media users use Twitter
■ 7% said Twitter was their main profile
■ 11% of teen social media users use Instagram
■ 3% said Instagram was their main profile
Smartphones on the Rise
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The Invention of MobileIn 1983, the first commercial wireless call was placed with a Motorola DynaTac.
The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).
Smartphone Growth
0%
14%
28%
42%
56%
70%
2009 2010 2011 2012 2013 2014
61%
53%
44%
31%
14%10%
160 Million
The Infinite Dial — Edison Research
Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
36%
68%78%
25%
64%68%
19%
53%61%
201220132014
The Infinite Dial — Edison Research
Passion for a Platform % Who “Love” Platform/Device
iPhone
iPad
Android Phone
iPod
Blackberry
Cell Phone
0 25 50 75 100
32%
36%
46%
49%
53%
66%
The Infinite Dial — Edison Research
Top Smartphone Platforms 3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014
January-14 April-14 Point Change
Total Subscribers 100% 100% N/A
Google 51.7% 52.5% 0.8%
Apple 41.6% 41.4% -0.2%
BlackBerry 3.1% 2.5% -0.6%
Microsoft 3.2% 3.3% 0.1%
Symbian 0.2% 0.2% 0%
Source: comScore MobiLens
Top 15 Properties1 Google Sites 89.4%2 Facebook 86.6%3 Yahoo Sites 86.2%4 Amazon Sites 69.0%5 AOL, Inc. 56.9%6 Microsoft Sites 52.6%7 Apple Inc. 51.1%8 Turner Digital 46.9%9 Pandora.com 46.5%
10 Wikimedia Foundation Sites 43.7%11 Glam Media 38.0%12 CBS Interactive 37.2%13 eBay 36.8%14 Weather Company, The 34.2%15 Gannett Sites 31.3%
Source: comScore MobiLens
Top 15 Apps1 Facebook 77.6%2 Google Play 52.4%3 YouTube 49.7%4 Google Search 48.9%5 Pandora Radio 46.4%6 Apple App Suite 45.0%7 Gmail 43.5%8 Google Maps 41.6%9 Yahoo Stocks 30.7%
10 Instagram 27.5%11 Yahoo Weather Widget 27.0%12 Facebook Messenger 24.5%13 Apple Maps 24.2%14 Twitter 22.8%15 The Weather Channel 21.4%
Source: comScore MobiLens
Cell Phone ActivitiesSend or Receive Text Messages 81%Access the Internet 60%Send or Receive Email 52%Download Apps 50%Location Based Information 49%Listen to Music 48%Video Calls 21%Check In 8%
Source: Pew Internet
Geolocation Services
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Branded Content is Growing
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Vast Majority Say Commercials Are a Fair Price to Pay For Free Content
5%20%
75%YesNoDon't Know
Paid for Content
■ 65% of internet users pay.
■ 33% of internet users have paid for digital music online
■ 33% have paid for software
■ 21% have paid for apps for their cell phones or tablet computers
■ 19% have paid for digital games
■ 18% have paid for digital newspaper, magazine, or journal articles or reports
■ 16% have paid for videos, movies, or TV shows
Pew Internet
Paid for Content
■ 15% have paid for ringtones
■ 12% have paid for digital photos
■ 11% have paid for members-only premium content from a website that has other free material on it
■ 10% have paid for e-books
■ 7% have paid for podcasts
■ 5% have paid for tools or materials to use in video or computer games
Pew Internet
Podcasting is Back
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What is Podcasting?Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
Uses for Technology
■ Special interest radio & TV
■ Software training
■ Redistribute existing shows
■ Distance learning
■ Brand extension
■ Public awareness
What is Podcasting?
■ RSS (Real simple syndication) is the feed that provides subscription based content using XML code.
■ Subscribers can set their software (such as iTunes) to automatically download a new episode when available.
■ Subscribers can build an index of shows and episodes on their computer as well as their portable media devices to watch whenever and wherever they want.
Benefits of Podcasting
■ Opt-in audience.
■ Time shifting
■ Emerging technology with little competition.
■ Can target and track niche markets.
■ Provides “walk away” brand extension.
■ Viral communications medium... Good content is shared freely.
Who’s Podcasting?
■ National Public Radio ■ Public Broadcasting Service ■ ABC – CBS – NBC ■ BBC – CNN – Associated Press ■ MTV – ESPN – VH1 – HGTV ■ New York Times ■ Wall Street Journal ■ Washington Post
Who’s Podcasting?
■ National Geographic ■ Discovery Channel ■ White House ■ The Pentagon ■ National Park Service ■ US Treasury Department ■ Political Candidates
Podcasting Reach
0%
5%
10%
15%
20%
25%
30%
2006 2007 2008 2009 2010 2011 2012 2013 2014
30%27%
29%
25%23%22%
18%
13%11%
Podcast Consumption2013
65%
35%
2014
47%53%
PortableComputer
The Infinite Dial — Edison Research
Vast Majority Say Commercials Are a Fair Price to Pay For Free Content
5%20%
75%YesNoDon't Know
Pew Internet Life
% Who Have Listened to a Podcast in the Last Month
0%
5%
10%
15%
2008 2009 2010 2011 2012 2013 2014
15%
12%
14%
12%12%11%
9%
The Infinite Dial — Edison Research
Podcast Consumption
11%
10%
16%
20%
22%
21%
One TwoThree Four or FiveSix to Ten Eleven or More
The Infinite Dial — Edison Research
7 Rules for Social Media
Some of My Guiding Principals
Be Genuine
Be Well-Rounded
Be Passionate
Be Respectful
Be an Expert
Be Involved
Be Consistent
I WanT, wHat I Want,
when I want it!
Getting In Touch
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www.linkedin.com/in/amydelouise
amydelouise.com
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plus.google.com/+AmyDeLouise
Getting In Touch
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Emerging Social Media Trends You Need To KnowRichard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller
twitter.com/ rhedpixel
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