exposing secrets

S e l f r i d g e s & C o , 2 0 0 9 C h r i s t m a s

01Geta

RichSponsorObviously, money helps a lot !

Being sponsored by a big brand can help you make things happened. Big ideas need big money; it is nice to create a wonderful window display without caring about the budget.

S e l f r i d g e s & C o , 2 0 0 9 C h r i s t m a s

S e l f r i d g e s & C o , 2 0 0 9 C h r i s t m a s

02C

atch

WhoseEyes The main idea of window display is

to attract customers. Make sure you attract the right target audience, and catch their eyes first time. Show your target audience what they want to see.

S e l f r i d g e s & C o , 2 0 0 8 C h r i s t m a s

A g e n t P r o v o c a t e u r , S e l f r i d g e s & C o , 2 0 0 8

03 It’sNot

JustMake it different; make a dream for people, arouse people’s desire for shopping.Remember the display window is not just a box. Think about the detail; use showcase as a stage; present the best show. Create an atmosphere; provide a model of perfect life.

What YouSee

S e l f r i d g e s & C o , 2 0 0 9 C h r i s t m a s

S e l f r i d g e s & C o , 2 0 0 8 C h r i s t m a s

S e l f r i d g e s & C o , 2 0 0 8 C h r i s t m a s

04Better

Is

Bigger

Big is beautiful, great quantity is incredible. Make people impressed.

S e l f r i d g e s & C o , 2 0 1 0 Va l e n t i n e ’ s D a y

05Show

The product is the point of the window display; every other thing in the showcase is just a contrast, no matter how the product is displayed.

The

Products

A l l i m a g e s f r o m F l i c k r : j a i m e l o n d o n b o y