facebook as a recruitement tool

as a recruitment tool – can we rely on it?

What is f******k?

Advantages and Disadvantages for recruitment.

User activity.

Corporate activity.

Wrap-up & questions

What do we want to cover is…

What does it mean, the F*****k word?

consumer-generated

global audience

web-based technology

So what are the benefits for an

employer?

low costs wide scope of viewers

gains momentum by whispers and

recommendations

constant flow of applications

variable target range (eg. we can target lots of people, or approach

just selected few of them)

smart, up-to-date form of employer-branding

Or what will he have to bear?

know-how required

both good and bad impression spreads

with light-speed

a constant dilemma - lots of fans or a few of

friends?

some of the targets are just not

present

interacts with privacy

Our research says…

So how the casual users see it?

… of young people through an Internet

Questionnaire.

…F******k activity…

We did examine…

165 people(62 men, 103 women)

Profile of respondents

38%

62%

Gender

menwomen

9% 1%4%

86%

Age

15-1920-2425-2930+

65%20%

15%

Studies

economichumanistictechnical

How often do you f******k?

How many friends do you have?

Do you have any companies

among your friends?

Do you look up events organised

by those companies?

What methods of promotion did you see at f******k?

Have you ever looked for a job

through f*****k?

Has any of your friend tried to do

it?

Do you have any company among your f******k friends?

12%

46%

42%yes, but only oneyes, more than oneno

Do you look up events organised by the company through f******k?

53%

35%

12%

noyes, sometimesyes, regularly

Have you ever looked for a job through f******k?

2%

98%

yesno

And what do the TOPemployers do in terms of F********g?

… of the Polish TOP employers (by Universum

2010)

…F******k activity…

We did examine…

Company Corporate Profile Fans Career Profile Fans Website Career

Section

TVN S.A. No - No - website

Ernst & Young Yes 1312 info in the profile Yes

Pricewaterhouse Coopers Yes ( not PL) 31533 PwC US Career 4424 Yes

L'Oreal Polska Yes 16118 L'Oreal talent recruitment 11807 Yes

Google Poland No - No - Yes

Deloitte Yes ( not PL) 43384 Kariera w Delloite 1303 Yes

Procter & Gamble Yes ( not PL) 23366 Kariera w P&G 215 websit

KPMG Yes ( not PL) 5757 KPMG UK Graduate Recruitment 2703 Yes

Nestle Polska Yes ( not PL) 159877 No - Yes

Mars Polska Yes 2114 info in the profile - website

So what then?

"Social media is like teen sex. Everyone wants to do it. No

one actually knows how. When finally done, there is surprise

it's not better." Avinash Kaushik, Google

Thank you for your kind attention.