facebook news feed and ad targeting

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FACEBOOK NEWS FEED AND AD TARGETING

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Company Founded on Integrated Marketing

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Top-10 Diversity Owned Company in Florida

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

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Understanding  the  new  Facebook  Newsfeed  and  Ad  Targe7ng  Op7ons

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Rich Stories

Facebook Enhancements

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Rich Stories

Images:•Significantly larger display of images...

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Rich Stories

Images:•Cover images will be included in Page Posts; no more 20% rule.

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Videos:•Significantly larger display of videos too...

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Events:•Events will get more prominence too...

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Rich Stories

Apps:•Other apps (like Instagram and Pinterest) will be more prominent

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Rich Stories

Brand Posts:• When businesses buy feed ads that feature a photo, those photos will be bigger.

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Rich Stories

Ads:

“We’re taking all the content you see in the feed and making it more immersive. So that goes across the board for everything, including ads”

- Julie Zhuo, Facebook’s head of product design

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Mobile

Facebook Enhancements

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Mobile

Mobile:•Completely unified experience

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News Feeds

Facebook Enhancements

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News Feeds

Feeds:•You now have a choice of feeds

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News Feeds

Feeds:•You now have a choice of feeds

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News Feeds

Feeds:•You now have a choice of feeds

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News Feeds

Feeds:•How this effects Brand Pages

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News Feeds

Feeds:•This could be a win:

• Users will see all posts

• Users can filter their feed to only your brand

•However• Users may not use News or Following feeds...

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Facebook Enhancements

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Facebook Exchange

Facebook Exchange:•Facebook’s version of retargeting...

User Visits your site

They leave without taking action...

They can now see your ad on Facebook!

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A Smarter Facebook Ad

Ad Funnel:•A better way to advertise

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Facebook Exchange

Results:•Only 12.8% of US marketers have used the opportunity, but more than 60% have bought some form of Facebook advertising.

•The performance of FBX vs. Retargeted Display ads are almost at par with each other in less than 6 months.

•eMarketer predicts Real Time Bidding (RTB) will account for a quarter of the display market in 2015. FBX will be the source of that growth.

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Facebook Custom Audiences

Custom Retargeting - on Facebook:•Targeting based on phone number

On Facebook, they see your ad!

954-555-1212

Phone Match Found

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Facebook Custom Audiences

Custom Retargeting - on Facebook:•Targeting based on email address

On Facebook, they see your ad!

Email Match Found

john@smith.com

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Facebook Custom Audiences

Custom Retargeting - on Facebook:•Targeting based on Facebook ID

On Facebook, they see your ad!

FBID Match Found

X39HAU45173

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Additional Engagement

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Additional Engagement

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Summary

Rich Stories:•Get Visual!

Feed:•Time will tell...

Mobile:•Mobile like gates

Advertising on Facebook:•Retargeting now available on Facebook Exchange•Collect marketing data for Custom Audiences on Facebook

Understanding  the  new  Facebook  Newsfeed  and  Ad  Targe7ng  Op7ons

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@StarmarkIntl

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