final project presentation adv420

Minji KangA41738668

Be Inspired

Target audienceAge between 22 to 55 year old customers

Young users Elder users

Designers and Artistic People “S”pen Wide screen More space

Key Performance Indicators

Strong impression

Make good connections worldwide

Receive good reviews

Communicate through online & blogs

Interesting and informative campaign

Customers positive reaction though social media is our outcome of this campaign

Big Idea

Build New Community

Entertain

Reminiscence

Customers fell in to New Galaxy Note2’s attraction

Tools& TacticsSocial Media

Pinterest (contest for prize) Facebook Twitter Instagram Google AdWords

Pinterest ContestMake best memorable Pin board about your life. Add pictures and anything to show your memorable moment of your life. Winner will receive $2000 in cash!

Instagram ContestPeople who owns Galaxy phone should download Instagram app and take a picture or upload best picture to win a prize. The theme of the contest is memorable moment of your life.

Try to win $2000 prize!!!

BudgetPrize for winner

$2000

Campaign budget

$55,176,500

Google AdWords budget

$55,178,500

Total = $ 110,357,000 US dollar

Again!

Thank you !!!