finman product proposal - malunggay-calamnsi

Sison, Raphael - Tan, Leizle - Yeung, Mark

PRODUCT PROPOSAL: Malunggay-Calamansi Tea Drink

1. BACKGROUNDThe Moringa oleifera known as malunggay in the Philippines is a very common plant. This backyard plant can grow in almost anywhere with soil, water and sunlight. Malunggay leaves are packed with so much nutrients that is used to combat malnutrition in poverty-stricken countries in South-east Asia. Making tea out of boiled malunggay leaves and calamansi juice is very refreshing and beneficial for the body. It is a convenient thirst-quencher and source of vitamins and minerals.

2. RAW MATERIALS Malunggay leaves Calamansi Coco sugar Honey Water

3. MATERIALS/EQUIPMENT Large cooking pot/boilder Mixing spoon Strainer Knife Chopping board Plangana

4. TARGET MARKETThe target market of this product is basically anyone. This includes children, adults, and the elderly.

5. MARKETING PLAN5.1 PositioningThe malunggay-calamansi tea has so many advantages over many fruit juices and tea drinks because of its nutritiousness. It also has an edge on the Filipino market since they are already well-informed about malunggay and calamansi. The product can accommodate a very large market as well.

5.2 PlaceThe product can be sold to groceries and other retailers.

5.3 PromotionsThe product will be advertised primarily through social media such as facebook, twitter, and instagram.