fita presentation

Webscape MarketingSocial Media, SEO & Online

Top Tips on using Social Media for a Local Business

Background

Webscape MarketingSocial Media, SEO & Online

• Josh Whiten, owner of Webscape Marketing• Based in Folkestone’s

Creative Quarter• Digital marketing - SEO, PPC,

social media, email marketing

Webscape MarketingSocial Media, SEO & Online

What do we mean by social media?

Hands up if you...

Webscape MarketingSocial Media, SEO & Online

• Haven’t touched social media at all?• Have dabbled a bit but not sure doing it

right?• Feel doing it pretty well already?

You don't have to be a fan of social media personally to

use it for your business.

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Social media has many benefits:Catch people on the move (mobile)

Large captive audienceWide demographic profile

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SEO Value - If you want your website to rank on Google you need to be using social media to get likes, follows

and shares.

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The top reason why people will follow you is for offers, promotions and deals - not because you think

you are great.

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Twitter One big conversation.

Short and sweet, little and often.Not all about celebs.

Can monitor for keywords: FolkestoneGet followers to RT.

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FacebookCreate a Page for your business.Encourage customers to check

in/follow.Use Facebook ads to reach typical

customers (age, geo, interests).

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Pinterest lifestyle, home, travel, food

Good SEO value

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Plan what you are going to talk about from week

to week, month to month

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Promote your social media profiles on your

website, emails and offline.

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Listen and always respond!(even if it’s to negative

feedback)

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Next Steps

For more help pick up a business card and call us for a chat.

Webscape MarketingSocial Media, SEO & Online