from analytics to experience

From analytics to experience

0889231 Mako Shimomura

Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques. In most enterprise scenarios the data is too big or it moves too fast or it exceeds current processing capacity.

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization.

In short

Large and omplex informationlarge complex

it by tools

analyze and visualize

and

PROBLEM

indigestedness

When

How

What

Where

Who

Time

Device

Object

Location

User

What is users’ needs?

Access log

In terms of marketers

Which pages they want users to view, consciously?

In terms of users

Which pages they want to view, unconsciously?

n & eeds seeds

mismatch between

&

Japanese entrepreneurial venture

Miapex

MISSION

Attainyour apex

WHY?

click & tap patterns

scrolling patterns

Findyour hot spothot spot

What kinds of business should they offer their service, analytical engine here?

OR

If you were marketers, would you like to use it? Why? Why not?

With Miapexyou may discover Insights below