from cxo to ceo
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1Copyright © 2013 Dr. Amit Nagpal All rights reserved.
From CXO to CEO Just by sharing stories
Dr Amit NagpalStorytelling on Social Mediawww.dramitnagpal.com
2Copyright © 2013 Dr. Amit Nagpal All rights reserved. 2
Enlargeas a Human Being
Excelas a Social Media Being
Evolveas a Personal Brand
3Copyright © 2013 Dr. Amit Nagpal All rights reserved.
• 0- How Storytelling builds brands?
• 1-Thought Leadership & Personal Branding
• 2 Building online and offline personal brand (& Understanding the Uniqueness of each platform)
• 3 Aligning personal brand with organisation brand
Description
Agenda
4Copyright © 2013 Dr. Amit Nagpal All rights reserved.
0- How Storytelling builds brands?
5Copyright © 2013 Dr. Amit Nagpal All rights reserved.
How does organisation benefit? More revenues through branding of sales profesionals. Better relationships with vendors, government & other
stakeholders through improved perception of top management & front end staff
Every employeee is like a brick in the organisation and organisation brand is only a sum total
Employee brand gets aligned with organisation brand
0- How Personal Branding benefits the Organisation & Individual?
6Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Two approaches to Personal Branding Focus on I or self-promotion and branding as the primary
objective Focus on inspiring others through personal success stories
and personal brand as a by product. Over time, increase focus on success stories of customers and how you helped / mentored people
0- How Personal Branding benefits the Organisation & Individual?
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Sharing incidents / life stories in such a way that it improves the perception & reputation (of individual or business) and thus contribute to brand building.
One liner stories
Anecdotes
Stories
Autobiography/Biography
What is (Professional) Storytelling?
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When you share inspiring success
stories,
a great personal/business
brand
is a gift from the Universe.
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Social Media Mega Success=
Mindful Content (Catchy stories)
+ Passionate Engagement (Engaging with the story's audience)
+ Heartfelt Collaboration(promoting the stories of others, joint e-books etc)
Formula for Social Media Mega Success
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High Energy + Prompt Action
= Superhero
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Stories deliver information, connect people on an emotional level and build community.
Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.
People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.
Stories stay in our mind or memory and also help us attract more customers .
Stories entertain. Twists and turns make stories all the more interesting and entertaining.
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
How Storytelling builds brands?
12Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Storytelling is also edutainment or "Education + Entertainment" Stories are all about the spirit of caring (inspiring) and sharing
(experiences & lessons) If storytelling is used to inspire others and build our brand/reputation
too in the process, it becomes a good example of enlightened self-interest. Both the storyteller and audience benefit in the process.
Stories are the most powerful way of building brands, be it personal, organisations or products.
Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.)
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
How Storytelling builds brands?
13Copyright © 2013 Dr. Amit Nagpal All rights reserved.
The motivation to participate in social media
is to tell our story &interact with others in the process.
Building and finding a community of people
who encourage and challenge us make it worthwhile.
Jon Mertz
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1-Thought Leadership & Personal Branding
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3 steps to thought leadership- Walk the Walk, Talk the Talk & Walk the Talk (Formulate, Communicate & Demonstrate)
Uncluttering the mind through Meditation & other tools
Case study- Using Twitter
Thought Leadership
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Walk the Walk-Formulate
Talk the Talk-Communicate
Walk the Talk-Demonstrate Client case study (success of Beta version etc) Client Testimonials
3 Steps to Thought Leadership
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18Copyright © 2013 Dr. Amit Nagpal All rights reserved.
A PICTURE SAYS A THOUSAND WORDS
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II-Building online and offline personal brand
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You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.
Great brands are built by sharing and caring. Fill the emotional and ego tanks of the other. Find the needs of your community members
and then look for opportunities to collaborate. People believe it when someone else is
appreciating you and God comes to your rescue when someone else is praying for you.
Personal Branding is not personal bragging
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22Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Let the Personal Website & Blog be the foundation
Choose the social media which suits your taste
Be consistent and clear
Social Media is a glasshouse
Talk of ethics and positive emotions
Walk the Talk
Online Branding
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Take your stories offline
Speaking at conferences & workshops
Books & E-books
Writing a column
Addressing the mass media
Clothing & Style
Offline Branding
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25Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Why tell stories? (making stories and telling stories)
Demonstrating our sincerity and passion
Balance drama vs sincerity
Inspire your customers to share stories
Infographics-Visual Storytelling
The Art of Storytelling
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Once upon a time there was something called thinking Mind .......and then humanity evolved and developed intuitive Soul. #future
Some want to join Bollywood and Hollywood. Some have realized 'Lifewood' is no less dramatic and has action, romance, comedy, climax and all the other drama.
One liner stories
27Copyright © 2013 Dr. Amit Nagpal All rights reserved.
King or a Kingmaker? Recently a politician approached me for personal branding and asked me, "You don't
want to be the King, you rather like being the Kingmaker?"
I said, "Neither the King, nor the Kingmaker. I prefer to be the Brandmaker. If someone becomes the King as a result, I would be glad to share the joy."
Tough question indeed! A participant in a recent 'Enlarge Excel Evolve' workshop asked me, ''How can i be
good to ungrateful people around me? I am still an unenlightened human being''.Tough question indeed! I joked, ''Initially be good to good people. When you become successful, then you can be good to all people.''
Anecdotes
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Are you getting ready with your story? Not only the story should inspire, but it must be told at the right time.
1) When the struggle has become a victory.2) When audience has the maturity to understand.3) When you have developed an emotional connect with the audience.4) When God has added enough drama to make it interesting.
Keep writing the incidents/anecdotes, compile your struggles and successes, and,
When the Time is ripe, the Story appears!!!
When the Time is ripe, the Story appears!!!
29Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Show Don't Tell
Tools for creating right perception Wefollow.com Klout/Peerindex/Kred story Favstar.fm Create your own video (onetruemedia.com)
Tell an aesthetically appealing story
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Enlargeas a Human Being
Excelas a Social Media Being
Evolveas a Personal Brand
31Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Qualities of a Great Story
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Great stories :-
form an emotional connect make you feel that you know the person are unpredictable and have interestig twists and turns are about heroism and positive endings inspire action demonstrate passsion and persistence of the hero have heroes who win against odds balance drama vs sincerity Touch your heart and soul
I have found my hero and he is me. George Sheridan
The Art of Storytelling
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PUNCH & STYLE
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Understanding the Uniqueness of each platform
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Visual Storytelling on Facebook/Pinterest
140 character stories on Twitter
Short and sweet stories for Linkedin/Google +
Short and catchy stories on Blog
Understanding the Uniqueness of each platform
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Write Your
Online Profiles
in Story Format
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Stories create excitement and go Viral
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140 Character Stories on Twitter
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Aggregating your best stories
results in a ‘Powerful Personal /Business
Brand’
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Share the stories of others to spread the magic
41Copyright © 2013 Dr. Amit Nagpal All rights reserved.
42Copyright © 2013 Dr. Amit Nagpal All rights reserved. 42
Enlargeas a Human Being
Excelas a Social Media Being
Evolveas a Personal Brand
43Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Demonstrating leadership on social media Demonstrating other soft skills Demonstrate that all comments and opinions are respected,
dialogue and dissent is welcomed and even encouraged Talk and stimulate conversation wthout pushing products Encourage dialogues among customers Understanding the power of members (eg Twitter followers) Appreciate but with sincerity Encourage mashups (like collage) eg onetruemedia.com Be authentic. Show the people, who work behind the stage
Communication leads to community, that is, to understanding, intimacy and mutual valuing.- Rollo May
Building a Community
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III-Aligning personal brand with organisation brand
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Communicating the same core values
Organisational brand first
Aligning personal brand with organisation brand
46Copyright © 2013 Dr. Amit Nagpal All rights reserved.
47Copyright © 2013 Dr. Amit Nagpal All rights reserved.
So, how inspiring is going to be your story? Will you win over the villains and antagonists and
emerge as the hero? Are you the scriptwriter or you have left it to the
fate?
"Great storytellers—and, I suspect, great leaders—are skeptics who understand their own masks as well as the masks of life, and this understanding makes them humble. They see the humanity in others and deal with them in a compassionate yet realistic way. That duality makes for a wonderful leader."
Robert McKee
How inspiring is going to be your story?
48Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Aggregate your achievements at one place to give a powerful impression
Deliver Excitement, Surprise & Delight on Social Media (& offline too)
That's all
Build the Brand of Others & They will build yours
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"Whenever I encounter a trial or a obstacle, I just regard it as another of life's dramas and I face it
head on. We are all the protagonists in the drama of our own lives so we may as well play our role as the hero to the fullest. Its especially important for the young people to have this attitude. If we react to
everything that happens with surprise, panic, complaint and sadness, we can't be a hero.We will
just end up ruining the whole drama."
Dr Daisaku Ikeda
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Enlargeas a Human Being
Excelas a Social Media Being
Evolveas a Personal Brand
51Copyright © 2013 Dr. Amit Nagpal All rights reserved.
www.dramitnagpal.com
Thank You
Find out more about “The Power of Storytelling” herehttp://bit.ly/1bJsCWC
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